**What you'll bring to the team** 📍 **Location:** Orlando or North America attraction / site 📊 **Reports to:** CRM Manager **Join Our Magical World and Make an Impact!** At Merlin Entertainments, we create unforgettable experiences for millions of guests worldwide—from LEGOLAND® to SEA LIFE, Madame Tussauds to Alton Towers! Now, we’re on the hunt for a **CRM Audience Specialist Manager** to help us enhance our customer engagement through first-party data. This is your chance to work with **cutting-edge CRM technology** , collaborate with **global marketing teams** , and shape audience segmentation strategies that drive real impact. If you love **data-driven marketing** , thrive in a **fast-paced environment** , and want to be part of a **fun, collaborative team** , this is the role for you! **What You'll Be Doing:** 🔹 **CRM Segmentation & Strategy** – Develop and manage audience segmentation based on customer behaviour and insights, using platforms like **Salesforce Marketing Cloud** . 🔹 **Paid Media & Data Activation** – Build and optimise CRM audience filters to support **paid media campaigns** and boost return on ad spend. 🔹 **Data Analysis & Insights** – Track campaign performance and provide actionable insights to enhance **customer engagement and conversion** . 🔹 **Cross-Functional Collaboration** – Work closely with **Marketing, Performance Marketing, and Ecommerce** teams to ensure seamless customer journeys. 🔹 **Compliance & Data Privacy** – Ensure all CRM activities adhere to data protection laws (GDPR, CCPA, etc.) while maintaining data integrity. **Qualifications & Experience** ✔ **2-4 years of experience** in database/segment management, with a strong understanding of customer data and performance tracking. ✔ **CRM expertise** with platforms like **Salesforce, HubSpot, or similar** . ✔ **Strong analytical mindset** – you can interpret data and turn insights into action! ✔ **Detail-oriented & highly organised** , with excellent communication skills. ✔ A passion for enhancing **customer engagement and lifecycle marketing** . ✔ **Experience in the leisure, travel, or entertainment industry** is a plus! **Benefits** We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). **_If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible._** **Pay Range** From USD $54,535.00/Yr. Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/7647/crm-audience-specialist-manager-%28north-america%29/job?mode=apply&apply=yes&in\_iframe=1&hashed=-1834381883) **Connect With Us!** At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry. **Location (Country-State-City)** _US-FL-Orlando_ **Job ID** _2025-7647_ **Employment Type** _Full-Time_ **Offer/Contract Type** _At Will (US Only)_ **Location Name** _Orlando Hub Office_