CRM Contact Development Specialist + **Location** København K, Denmark + **Job ID** 0000022463 + **Category** Sales, Marketing & Product Management **Job Description** **Help us in shaping an outstanding CRM Contact and Interaction strategy to deliver user centric communication across our LEGO® Member and Shopper journeys!** Join us for an exciting career as “CRM Contact Development Specialist” as part of the newly established Membership & Personalisation team within Market & Channels Global Marketing. **Core Responsibilities** + Coordinate CRM messaging to align with the member journey and contact strategy, ensuring timely and engaging communication across LEGO channels. + Integrate the annual CRM contact calendar and operational guidelines into campaign plans and execution. + Design dynamic end-to-end member journeys in collaboration with Marketing & Channels, Product Marketing and Digital teams. + Enhance CRM & Membership marketing by managing consent and communication preferences to enrich customer journeys. + Collaborate with the Membership Performance team to define CRM audience development, segmentation and contact strategies. + Ensure seamless customer-centric messaging through cross-functional alignment. + Work with the CRM Hub and product teams to optimize communication and improve efficiency through automation. + Set and track CRM contact and interaction metrics for reporting and assessment. **Play your part in our team succeeding** M&C Marketing aims to develop and deploy essential capabilities, ensuring success in our 2025 corporate plan worldwide. **Do you have what it takes?** + Experienced in CRM, focusing on contact strategy and processes that deliver customer value and strong results. + Proven ability to design and implement CRM journeys and personalized communication at scale across multiple channels. + Skilled in using CRM tools and technology for creating customer communication and end-to-end journeys. + Experienced in building support and collaboration within a global company, including working with product and tech teams. + Strong problem-solving and communication skills, both written and oral. + Able to convey clear recommendations backed by solid analysis. + Experience in a global, multicultural manufacturing company with a complex channel mix (D2C and B2B). \#LI-SG2 \#LI-Hybrid Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**