Responsible for connecting with Vera Bradley’s current and potential customers through the use of marketing research, consumer behavior, analytical tools, and active customer relationship management, with an objective of growing the company’s customer base of loyal consumers and extending their lifetime values.

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work with outside vendors to manage and execute loyalty and consumer insight programsDesign and execute targeted loyalty promotions to activate and grow member activity; measure efficiency of loyalty program campaignsReport out on loyalty program and customer health KPIs; build and maintain program performance dashboards using visualization toolsProject manage quantitative and qualitative customer survey programs across multiple functional areasAnalyze primary and secondary data, building out new measurement programs and refreshing existing programs as needed to provide a more holistic voice of customer assessment for our brandsWork with internal stakeholders to craft survey questions and measurement plans based on team roadmaps and upcoming business initiativesLeverage customer personas, segments, behavioral data to create customer analysis and develop strategies to increase loyalty and share of wallet by creating targeted audiences for digital and direct mail marketing campaignsUtilized developed reports and analysis to identify trends, opportunities and provide actionable summaries of key findings on a consistent and proactive basis

EDUCATION AND/OR EXPERIENCEBachelor’s degree in marketing, business administration, or related field4+ years marketing and communications experienceExperience in leading successful online retention programs, loyalty programs, online personalization strategies and customer modelingStrong background in online based marketing operations with an understanding of web analytics and email/direct mail list marketing , delivery database marketing and analyticsExperience creating and presenting campaign reports including ROI, conversion rates, etc.Quantitative and qualitative market research experienceExperience interpreting and communicating data in a visual formatKnowledge of set theory, identify and improve process inefficienciesExperience with PowerBI & Microsoft SQL Server

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Excellent written, and verbal communication skills with the proven ability to communicate with all levels across the organizationCollaborative, while able to influence and persuadeStrong team player with the ability to build and maintain good rapport with both internal and external customers to handle situations with confidence and tactExceptional organizational skills with demonstrated ability to prioritize workload, and concurrently manage multiple projectsFlexible, adaptable with the demonstrated ability to work under pressure in a fast paced environmentAbility to make decisions within guidelines and policies impacting a range of standard and non-standard mattersAble to solve complex problems with the ability to take a new perspective on existing solutionsAbility to apply best practice and industry knowledge to improve products or processesHigh level of analytical thinking and attention to detailStrong PC skills utilizing Microsoft Office software with the ability to work between technical and creative team membersBroad understanding of email and database marketing infrastructures and technologiesKnowledge of print, media planning and web development processAbility to think creatively as well as strategicallyEffective leadership, project management and vendor management skills

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Office environment. Utilization of office desk - sitting, reading, listening or speaking with the ability to move intermittently throughout the dayStrong sensory skills, such as good eyesight, good hearing, and dexterityAbility to operate office equipment, including computers, copiers, fax machines, and phonesOccasional travel

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.

Health Benefits

VRA offers a variety of medical, dental and vision programs to meet your family’s health care needs.

Medical plan options including both a HDHP/HSA plan and a PPO planDentalVisionFlexible spending accounts

Survivor Benefits

Life insurance provides peace of mind for your family should the unexpected happen.

Employer provided 2X your salary in life insuranceAccidental Death and Disability insuranceVoluntary life insurance for you, your spouse and your children

Income Protection  

If you are unable to work due to illness or injury VRA provides several programs to protect your income at no cost to you.

Short-term disabilityLong-term disabilityPaid family medical leave

Retirement Plan

The VRA 401k plan helps you accumulate savings for retirement

401k with generous company match, immediate vesting (age and service requirement)Strong line up of professionally managed fundsSafe-harbor plan design

Paid Time Off  

Enjoy generous time off programs.

Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more9 paid holidays a yearPaid bereavement leave

Give Back Opportunities  

VRA offers the opportunity to serve your community.

       Voluntary Time Off

Holistic Wellness

Access to a variety of financial, physical, and mental wellness expertsEmployee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services Opportunities for leadership development, skill development and career advancement 

Product Discount

Generous employee discount on Vera Bradley products 

Ancillary Benefits and Programs

Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. 

Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy

Know Your Rights: Workplace Discrimination is Illegal (in English)

Know Your Rights: Workplace Discrimination is Illegal (in Spanish)

Pay Transparency (in English)

Pay Transparency (in Spanish)

E-Verify Participation Poster

Right to Work Poster (English)

Right to Work Poster (Spanish)

California Privacy Notice

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com.  Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.

Base Pay Range:

$66,800.00 - $100,200.00

Vera Bradley’s compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable.