It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

- Lead, mentor, and develop a high-performing CRM team, fostering innovation, collaboration, and accountability
- Manage end-to-end CRM regional campaign execution, including planning, segmentation, automation, and customer engagement initiatives
- Collaborate with cross-functional teams (Campaign, Creative, Product, and Tech) to drive successful CRM channel execution to support major marketing campaign (e.g. BFCM, 12.12, CNY) and tactical campaign push
- Develop regional CRM playbook and scalable processes to drive acquisition and retention tactics, adapted to fit local needs
- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey
- Responsible for Push notifications/Email/in-App calendar management and A/B tests roadmap to improve customer retention

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Requirements

- Minimum 6 to 8 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry.
- Proven track record of developing and executing successful retention strategies that drive measurable business results.
- Experience in CRM web marketing and in App, as well as loyalty marketing
- Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
- Leadership experience, with a demonstrated ability to build and manage high-performing teams.
- Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
- Experience in budget management, with a focus on maximizing ROI and customer lifetime value.
- Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.
- Passionate about delivering exceptional customer experiences and fostering long-term loyalty.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!