CRM ManagerPosted 4 hours agoTbilisi Georgia$50,000 to $55,000 paJob Reference: 36995

Our client is launching a India focused (initially) Casino and Sportsbook out of Georgia. They are looking for a CRM Manager. The role will include

 

CRM Strategy Development:

Design, implement, and manage customer retention and loyalty strategies across different channels (email, SMS, push notifications, in-app messaging). Segment and target customer groups based on behavior, activity, and preferences to optimize retention rates and lifetime value.

Campaign Management:

Create and oversee automated CRM campaigns, ensuring they are effective and aligned with business objectives. Work with creative teams to develop compelling content and promotions tailored to different player segments.

Data Analysis & Reporting:

Monitor, analyze, and report on key performance metrics (KPIs) such as retention rates, conversion rates, and customer lifetime value. Utilize data-driven insights to continually optimize CRM strategies and campaigns.

Customer Journey Optimization:

Map out and enhance the entire customer journey, ensuring a seamless and personalized experience from acquisition to retention. Implement strategies for reactivation of dormant players and maximizing revenue opportunities.

Collaboration & Cross-functional Engagement:

Collaborate with marketing, product, and customer support teams to ensure alignment and execution of CRM initiatives. Provide CRM insights to inform the product development and promotional activities.

Tool & Platform Management:

Manage and optimize CRM software tools and platforms for segmentation, campaign execution, and reporting. Stay up to date with the latest CRM tools and technologies, as well as industry trends, to drive innovation in CRM strategies.

Customer Feedback & Satisfaction:

Regularly gather and analyze customer feedback to inform and improve CRM strategies. Use customer insights to personalize communications and improve the overall player experience. If this sounds like you then please get in touch.