This role involves designing and executing personalized, automated CRM campaigns across multiple channels—email, SMS, push, and web—to engage customers throughout their lifecycle. You'll lead strategic planning for regional lifecycle and nurture workflows, develop training programs for regional teams, and manage QA and deployment for omnichannel journeys tailored to local markets. Collaboration with cross-functional teams and a focus on data-driven insights are key to driving impactful campaigns in the EMEA region.