CRM Proposition & Campaign Specialist + **Location** København K, Denmark + **Job ID** 0000022458 + **Category** Sales, Marketing & Product Management **Job Description** **Are you passionate about creating top-tier CRM strategies and campaigns that engage Members, Shoppers, and fans of the LEGO Group?** If so, seize the opportunity to join The LEGO Group as a CRM Proposition & Campaign Specialist! **Location:** This position is based in our Copenhagen office, with a hybrid working model of 3 days in-office and 2 days remote. Please note that relocation support is not provided. **Core Responsibilities** As a CRM Proposition & Campaign Specialist, you'll assist the Senior Manager in crafting and implementing innovative CRM strategies to boost customer engagement and drive growth. + Plan and optimise CRM push campaigns across channels, identifying personalisation opportunities to meet business goals. + Collaborate with Membership & Personalisation, LEGO Retail and partners to align CRM strategies with business objectives. + Analyse customer data and campaign performance to identify trends and improve CRM strategies. + Work with performance and data teams to create and present campaign performance reports and insights. + Develop personalisation strategies for targeted LEGO campaigns to increase relevance and impact. + Partner with the LEGO CRM Hub to co-create compelling content and campaigns that drive shopper demand and commercial success. **Play your part in our team succeeding** This role supports cross-functional CRM propositions to engage adult shoppers, fans, and members across LEGO channels and partners. You'll use data-driven insights for personalisation, enhancing relevance and reach, while boosting Customer Lifetime Value. Gather insights to aid campaign planning and push CRM strategy development. Join the ambitious Membership & Personalisation team in Markets & Channels, reporting to the Director of CRM Proposition & Personalisation. **Do you have what it takes?** Are you a positive, problem-solving individual who thrives both in team settings and independently? If you’re driven, good at building relationships, and excel at influencing those around you, we want to hear from you. **We are looking for a candidate who has:** + Experience in CRM, marketing, or equivalent roles within retail + Proficiency in CRM tools like Salesforce, focusing on personalisation and commercial impact + Skilled in data analysis tools such as Power BI and Adobe Analytics, with a background in digital marketing strategies + Strong ability to analyse data and derive actionable insights + Excellent project management, driving projects with attention to detail + Effective communication and collaboration skills, excelling in building strong relationships \#LI-SG2 \#LI-Hybrid Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**