WHO WE ARE AT BASH 

We are a team of leaders, bold thinkers and friends, and we’re on a mission to create remarkable omni-channel experiences for our customers.

We believe that by being Bold, Accountable, Simple and Human, our values will lead us forward, keeping us real, connected and directed.

By leveraging the power of technology and exceptional talent, we are building products that bring the physical and digital world together to create communities that prosper. This journey requires grit, ambition and teamwork as we transform SA retail for the better.

And we’re only just getting started. Now is the time to jump onboard.

 

 

We are seeking a highly organized and detail-oriented CRM Specialist to join our team. This role is critical in driving revenue and customer growth through best-in-class lifecycle marketing, targeted engagement strategies, and personalization at scale. You will be responsible for designing, executing, and optimising campaigns across multiple channels. WHAT YOU’LL DO Own CRM performance – Develop and implement customer engagement and retention strategies that drive revenue, increase conversion rates, and improve customer lifetime value. Lead lifecycle marketing – Design automated and triggered journeys that nurture customers through acquisition, onboarding, engagement, retention and reactivation. Optimise customer segmentation – Leverage customer data to create precise segments and drive hyper-personalised marketing strategies across touchpoints. Increase repeat purchase rates – Identify and implement strategies that encourage repeat shopping behavior to boost retention. Drive experimentation and growth – Continuously A/B test messaging, creative, setups, and cadence to maximize open rates, CTRs, and conversion metrics. Leverage data for insights – Work closely with data teams to track campaign performance (beyond CRM platforms), measure ROI, and refine CRM strategies based on results. Expand omnichannel engagement – Ensure seamless customer communication across email, push, web & app modals, SMS, whatsapp etc - whilst integrating CRM efforts with broader marketing initiatives. Enhance personalisation – Implement increasing levels of 1:1 personalization across multiple touchpoints, including the platform (web/app), and CRM channels. Ensure CRM data integrity – Collaborate with engineering and data teams to maintain clean, enriched customer data that fuels smarter segmentation, targeting and analytics. WHO YOU ARE: This job is for you if you have:  An execution mindset: This is a role for doers—people who take ownership, move fast, and execute. You won’t just build strategies; you’ll roll up your sleeves and bring them to life. Whether it’s setting up daily campaigns, triggered journeys, running A/B tests, or diving into customer data, you’re hands-on, detail-oriented, and thrive on driving measurable impact. A go-getter attitude: You are obsessed with results and don’t wait for permission to fix problems. You know how to balance speed and precision, continuously testing, iterating, and optimising to find what works. If you’re the kind of person who sees a gap and immediately jumps in to close it, this role is for you. Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus. Proven experience of at least 3 years in CRM management or a related role (various levels to seasoned senior will be considered) Strong analytical skills with the ability to interpret data and trends. Excellent communication and interpersonal skills. Proficiency in CRM software and analytics tools. One or more of the following will help you stand out: Basic coding knowledge (SQL, CSS, HTML, Jinja or similar) Experience in any report building from raw data. Knowledge of advanced CDP / martech platform(s).   JOINING THE BASH TEAM

We offer our teams the opportunity to work in a hybrid way through our flexible, digital working model. We empower our people to choose where they would like to do their best work, with the tools they need to get there but we also encourage our teams to travel so we can also make magic happen face to face. Our offices are a vibe, which doesn’t hurt. They are decked out to make collaboration easy and help our team create lasting connections with each other. We bring teams together for planning, celebration, ideation and onboarding, and more. 

BASH PERKS 

Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.

Best of the Best - The wealth of talent we have will surprise + inspire you

Security within a startup - The best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.

Agency and Optionality - Use the ambition and collective force of our talent to drive your career in the direction you dream.

Connection and Friendship - We make sure you connect, laugh and have fun with the team. Play hard, work hard vibes.

Top $$ - The best people, in the right roles, earning at the top tier.

Your Time - We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.

Exclusive Shopping Discount - Save when you shop across over 500 brands in-store and on bash.com.