Positioning and delivering of an effective communication message in the field of Culture & Brand across all types of media channels (social, web, TV, radio and print) to bring our brand image to life and make Red Bull relevant and engaging for our target audiences. The Culture & Brand Communications Manager leads the activation plans for Culture events, artist initiatives and culture audiences' activations and takes full responsibility for earned media activation via influencer amplification and relationship building. He/She coordinates Audiences plans with the help of the Programming and Content teams.