Responsible for directing all customer analytics initiatives for M&T Bank. The strategic and ad hoc analytics team focuses on answering critical and unique business questions by conducting quantitative and statistical analysis.
Primary Responsibilities: Participate in strategic marketing decisions relating to customer needs, preferences, behaviors and segmentation, as well as advertising, direct marketing, and digital marketing efforts. Lead the prioritization of Analytics initiatives in close collaboration with business partners using value of information, strategic relevance, and ROI perspectives. Develop and manage strong relationships with internal clients (business groups) and understanding their needs pertaining to marketing analytics and customer insights. Present results of analyses and recommendations to senior managers and executives and collaborate with cross-functional business partners on key bank initiatives. Develop creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential. Evaluate opportunities to improve customer profitability, targeting efficacy, offer appeal, channel preference, product and service bundling, customer loyalty, etc. Oversee the validation, tracking and monitoring of the performance of statistical models, and development of next-generation models. Adhere to applicable compliance/operational risk controls in accordance with Company or regulatory standards and policies.Promote an environment that supports diversity and reflects the M&T Bank brand. Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators, as applicable.Exercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminations.Complete other related duties as assigned.Scope of Responsibilities:Responsible for continuously enhancing the evolution of our analytics capabilities while also working to enhance the vision for the analytics team.
Supervisory/ Managerial Responsibilities:Managerial responsibility for onshore team of 8 and offshore team of 15
Education and Experience Required:Master's degree (preferably in quantitative field)
9 years relevant experience, with 4 years managerial experience and experience managing vendor/partner relationships
Comprehensive understanding of statistical tools (SPSS, SAS) and techniques (linear regression, time series analysis, factor analysis, cluster analysis, etc.) used for modeling, segmentation, and in-depth data analysis
LocationBuffalo, New York, United States of America