Implement Strategy to grow top line & drive Consumer Engagement in L3F with Accounts in the Leading & Premium Restaurants, Cocktail Bars, Cafes and / or Hotel segments:Perform sales calls in assigned outlets to drive distribution, visibility & rotations of PRS Portfolio as well as to build and maintain relationship with key stakeholdersActively Prospect new outlets to in the assigned channel sub-segments Plan and execute both sales & trade marketing activities to drive sell-through in outlets (volume, net sales & contribution margins)Recommend investment framework for outlets to achieve distribution, visibility & activation targets with focus brandsSupport contract negotiations, within investment guidelines to optimize profitability for PRSOnboard new outlets on Easy24 and ensure Easy24 adoption by all current outletsProcess backend sales claims for contracted outlets

Specific Focus on Accounts:

Conduct quarterly business reviews with top Key Accounts identifiedReview performance and develop bespoke action plans with identified gaps/risks/ opportunities.Drive L3F excellence: responsible for execution of PVA plans in identified outlets through taking charge of negotiation with outlets and implementation in the L3FEvaluate the effectiveness of activities carried on and provide recommendations on future improvements of ROIBe the Internal expert of the channel sub-segment enabling planning & analysis activitiesConsolidate market intelligence on key competitors’ activities, consumer consumption trends in outlets, outlet opening/closing and trade news.Key point of liaison internally for marketing on the roll-out of brand activities: identify outlets targets for nationwide consumer promotions, key branding activities, etc.Key point of liaison internally with Trade Marketing on Trade Marketing Calendar of brand activities: plot promotional Calendar with the Trade and Marketing team, etc.Assist Channel Sales Lead in actively planning and managing A&D linked to the contracts in the channel (Cash sponsorship)  

Job Posting End Date:

Target Hire Date:

2025-05-17

Target End Date: