JOB DESCRIPTION SUMMARY

Our vision is to support the business to become the whole health provider of choice through trigger-based customer consideration, aiding to become a global leader in preventative whole health and wellbeing.

ABOUT US:

Cigna healthcare is a global health service company with roots in the US, serving more than 180 million customers and patients throughout the world. We deliver quality health care through choice, predictability, affordability and through integrated capabilities and connected, personalized solutions that advance whole person health.

Cigna’s mission is to help our customers improve their health, well-being and sense of security by providing access to care. With our whole health approach, we’re focused on addressing health concerns, improving resilience, reducing stress levels and emotional health issues. Our employer promise is to remain steadfast in our commitment to fostering growth and improving lives by offering meaningful work within a positive, inclusive culture that prioritizes our colleagues. We champion teamwork and collaboration and empower our people with cutting-edge technology to drive efficiency and amplify their impact in everything we do. Together we strive to create an environment where every individual thrives and contributes to meaningful change”

YOUR JOB:

Responsible for the delivery of all B2C email acquisition, turning prospects into sales leads.Responsible for developing and implementing campaigns to acquire new customers for Cigna’s International Healthcare markets.The role will oversee the email acquisition process, ensuring that it aligns with our overall marketing objectives and contributes to the growth of our client base.Working with our digital service agency to develop future enhancements to Eloqua, including introducing new channels, building dynamic content capability, creating engagement modelsCreate new digital campaigns to enhance member experience and drive acquisitionThe role is crucial for expanding our digital marketing efforts and enhancing our communication with potential customers.

MAIN REPONSABILITIES:

Developing and executing email communications for client acquisition.Working with marketing and sales colleagues, develop and execute email communications for B2B acquisition, engagement, and retention objectivesData sourcing and quantification. Planning the data volumes and budgets to meet targets. Promotion development aligned with performance marketing and broker marketing.Connecting campaigns and building customer journeys, where integration increases value.Development and management of automated campaigns within the Eloqua and other automation platformsUsing analytics insight to recommend optimisation of campaign assets and journeysEmailing air traffic control ensuring GIH audiences are receiving the right message at the right time, and that we are not over-communicating.Analysing campaign performance and engagement metrics, with a focus on continuous improvement opportunities. Report on business impact to senior leadership.Managing relationships with email service providers and vendors specific to GIH workstreams.Monitoring industry trends and incorporate innovative techniques and recommend how these could be integrated into campaign strategies Working with Eloqua, Salesforce and analytics colleagues to deliver and track the effectiveness of all campaigns.

SKILLS AND KNOWLEDGE NEEDED:

5+ years’ experience in revenue generating email marketing in retail  / consumer environments.Degree in Marketing, Communications, or a related field. Ability to develop and optimise customer journeys across email, SMS and websites.Ability to build campaigns with CTA’s that are focused on generating sales.CMS experience and capabilities with landing page and content development.Agency and project management experience.Data Cleansing / Augmentation skills.Ability to develop creative content that resonates with the target audience.Passionate about email marketing and have a track record of successful customer acquisition using platforms like Salesforce/Eloqua/Twillio/PathfactoryStrong analytical skills with experience in data analysis tools. Including proficiency in excel.Excellent communication and interpersonal skills

WHAT WE OFFER:

Remote roleCompetitive salaryUp to 12% employer pension contributionBenefits such as private medical insurance, travel insurance and moreTechnology vouchersOptions to buy and sell annual leave

What we are looking for

We are seeking individuals who thrive in collaborative environments, are passionate about driving meaningful change, and are excited to grow in a company that prioritizes its people.

Join us and be part of a company where your growth, ideas and contributions are valued. Let’s create something extraordinary together. It’s time to look to your future and apply to work for Cigna today!

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourselfEMEA@cigna.com for support. Do not email SeeYourselfEMEA@cigna.com for an update on your application or to provide your resume as you will not receive a response.