Job Description:
We are looking for a dynamic and results-driven Customer Engagement specialist to join our team. In this role, the customer engagement specialist will be responsible for developing and implementing strategies to enhance customer satisfaction, loyalty, retention and lifetime value by creating innovative loyalty initiatives and ensuring their successful implementation.
Key Responsibilities:
• Design, implement, and manage customer loyalty programs and campaigns that drive retention and enhance customer lifetime value.
• Analyze customer behavior and segmentation data to identify opportunities for targeted loyalty initiatives.
• Develop and execute multi-channel marketing campaigns to promote loyalty programs, ensuring alignment with the set objectives.
• Monitor and report the performance of loyalty campaigns using key metrics such as engagement rates, retention rates.
• Collaborate with internal teams, including CRM, Analytics, Product, and marketing, to ensure seamless campaign delivery.
• Optimize loyalty strategies based on customer feedback, market trends, and campaign performance analysis.
• Research and implement best practices in customer loyalty and rewards programs to stay ahead of industry trends.
• Manage budgets and timelines for loyalty campaigns, ensuring projects are delivered on time and within scope.
Qualifications and Skills:
• Degree in business, marketing, engineering, or a related field (or equivalent experience).
• Proven experience in managing loyalty programs, customer retention strategies, or campaign management.
• Strong analytical skills with the ability to interpret data and identify trends.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Creative mindset and a results-driven approach to problem-solving.
• Strong communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
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