Overview Job Overview: CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business. Responsibilities Key Metrics •  Sec Value Achievement Vs. Plan •  Outlets/Distribution Addition •  Range Selling (Including focus on innovation) •  %age Outlet billed •  Order Cancellation Rate    Market •  Delivering Secondary monthly targets and Gross Revenue growth •  Planning routes efficiently to increase productivity •  Increase Net Distribution by increasing number of outlet served •  Increases Weighted Distribution by increasing SKU count in existing outlets •  Ensuring stock availability and Rack Execution as per planogram •  Relation Qualifications Qualifications: Competencies Knowledge 1. FMCG Sales and Distribution Model 2. Computer – Excel, Word, Outlook 3. Local language (good to have) and Basic English 4. Data proficiency – ROI Model Skills 1. Negotiation 2. Communication 3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving   Key Interfaces Internal Area Sales Manager Market Development Manager Sales Development Manager Revenue Manager Supply Chain Manager Unit Finance Manager Unit HR Manager External Customers Distributors Salesmen | 3rd Party Qualifications - Any under graduation - Post Graduation (Tier 2/3 College) - Preferable MBA  Experience - 2 Years - FMCG/ Similar Sales and Distribution