Site Name: Mexico City Torre Mitikah, Colombia - Capital District - Bogota Posted Date: Jan 14 2025 Job Purpose The newly formed CX & Data organization is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. The Global Digital Hub is a vital pillar of this organization, executing digital-only customer experiences across the General Medicines & Vaccines portfolio in markets outside the US with no local sales, marketing & medical resources. We are looking for an experienced and passionate Brand Manager to lead the design, implementation, and ongoing analysis & optimisation of agreed brands across selected Emerging Market Countries. Moreover, the role will play a critical role, supporting the Associate Director – Customer Experience to play back key data and insights to business stakeholders in Global, Regional and Local teams to drive action in the pursuit of a much-improved customer experience and higher performance impact. This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following: Support the execution of omnichannel integrated campaigns for priority markets/brands, ensuring clear customer segmentation and targeting in collaboration with Medical Affairs Managers. Coordinate with x-matrix stakeholders, third parties, and media agencies to flawlessly execute campaigns, ensuring alignment with regional/local stakeholders and the broader channel mix. Oversee content tagging and campaign effectiveness tracking according to the global & General Medicine analytics framework, including providing instructions for tagging across all campaign materials. Conduct monthly campaign performance analysis, extracting key insights and recommending optimizations for senior management presentations as part of ongoing agile sprint retrospectives. Collaborate with scrum masters to ensure the effective use of global digital platforms, incorporating best practices, updates, new functionalities, and channels. Manage content demand forecasting, prioritize activities with third-party vendors, and oversee compliance, vendor performance, and risk mitigation across the Digital Hub. Why You? Basic qualifications: Experience working with Rx brands at local or global level. Digital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeys Understanding of customer segmentation & targeting Hands on experience of content development, copy approval, i.e. Content Lab and high accountability for critical complex projects Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders Advanced English *Fixed term position: until December, 2025 Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Our inclusive workplace makes our employees feel engaged by the contribution they make, by affording them equal treatment regardless of actual or perceived characteristics. 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