The Customer Experience Research Manager plays a crucial role in understanding customer behaviors, preferences, and trends. The incumbent’s role focuses on facilitating the exchange and application of knowledge between researchers and end-users, and will act as bridges between marketing, the business and research agencies to ensure that research findings are accessible, understandable, and actionable.
Partnering with the Customer Experience Insights Manager, their primary focus is on translating complex research into practical insights and fostering collaboration between different stakeholders within CertainTeed and Saint Gobain. They ensure that the organization remains customer-focused and can adapt to changing market conditions effectively.
Acting as the bridge between the Corporate Marketing team and a network of marketing firm vendors, this role is involved in the early stages of market research and multi-channel marketing campaign planning and strategy development, including gathering research and insights using market research, statistical databases.