The Customer Insights Analyst works with RX events teams in completing the entirety of producing post-show survey reports. That includes conducting the initial show briefings with requestors, developing, and programming the questionnaires, preparing accurate and system-acceptable recipient lists, deploying of actual surveys, creation of reporting links, extraction of responses, data consolidation and analysis, and development of the final post-show report. They are also expected to work on research projects that will support business unit objectives, such as but not limited to: competitor research, desk research, statistical analysis, YoY data consolidation, etc.

Most RX surveys use the EFM or Vovici (Verint) platform online, and occasionally, also creates paper surveys through PDF or Word format, for use of some account managers.

Accountabilities:

Analyze online briefs from show teams and other stakeholdersQuestionnaire design and programming in the VERINT platform (Online, mobile, printed version) based on set objectivesCoordination with CRM and Central Marketing team for survey emailing campaign: upload client database into Verint, provide individual URLs listIntermediate KPI extraction and communicationData collection, extraction, and analysis (incl. verbatim codification)Peer to peer reviews and quality checksFull report design with insights and recommendationsUpdate of reporting dashboards (OBIEE, Qlik, PowerBI, etc.)Communicate research findings to key stakeholders via reports, presentations, dashboards, pulses, and other relevant mechanisms.Build strong relationships with key stakeholders globally ensuring needs and requests are met.Follow a strict code of ethics and protect any confidential information at all times.

Qualifications:

Must possess a Bachelor's/College Degree in statistics or research coursesAt least 1 year of relevant working experience is a plus.Open for fresh graduatesProficient with Excel, PowerPoint, Word, Outlook, PowerBI or Tableau, and other research softwareStrong analytical, quantitative, and deductive reasoning skillsGood communicator and strong presentation skillsProven Ability to interpret data tables (Data Visualization skills are highly desired)Strong Mathematical and Statistical skillsHighly numerate and an Analytical thinkerAble to analyze research data; writing research reports that highlight actionable insights

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