SummaryPosted: Jan 21, 2025Role Number:200587614Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Senior leader of Digital Experience & Merchandising - Greater China, to help us do extraordinary things. As we broaden our customer engagement strategies across international markets, we are seeking a seasoned Marketing Manager to drive our iPhone customer lifecycle marketing efforts in Greater China. Does this sound like it could be you?DescriptionDescriptionAs the Customer Lifecycle Manager for iPhone in Greater China, you will play a critical role in adapting and deploying strategies in the local market to ensure that global initiatives resonate with local audiences while maintaining brand integrity. KEY RESPONSIBILITIES - Greater China Strategy: Lead the adaptation and implementation of our marketing strategies in Greater China, tailoring efforts to align with local market dynamics. - Local Channel Integration: Develop and execute campaigns that integrate with local platforms such the WeChat ecosystem to ensure we can reach customers wherever they spend time. - Customer Segmentation: Use data-driven insights to create and refine customer segmentation strategies, ensuring targeted and personalized marketing efforts in each market. - Compliance and Localization: Ensure that all activities comply with local data privacy regulations and are tailored to meet the cultural and regulatory requirements. - Project Management: Manage multiple projects across different markets, ensuring timely execution and alignment with overall business objectives.Minimum QualificationsMinimum Qualifications7+ years of customer lifecycle management experience, with proven skills in customer segmentation, personalized marketing, and campaign management.High proficiency in both Mandarin and English, with strong cultural fluency to navigate local and global stakeholder expectations effectively.Key QualificationsKey QualificationsPreferred QualificationsPreferred QualificationsBA/BS in Marketing or equivalent experienceProficiency in CRM tools and platforms; strong familiarity with popular Chinese digital platforms, particularly WeChat, as well as other key channels like SMS.Direct experience working with Chinese consumer segments or for a multinational company in China.Knowledge of integration strategies for WeChat, Weibo, Douyin, Taobao, and other local e-commerce or social platforms, including mini-program management on WeChat.Experience with O2O (Online-to-Offline) strategies, incorporating in-store data and linking online marketing with offline retail strategies.Demonstrated ability to analyze data, interpret performance metrics, and adjust strategies based on insights.Excellent communication and interpersonal skills, capable of collaborating across global teams and presenting to senior leadership.Highly self-motivated, able to work independently, and manage projects with minimal oversight.Education & ExperienceEducation & ExperienceAdditional RequirementsAdditional RequirementsMore