Remote Work: Hybrid

Overview: At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.
You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.
Let’s create tomorrow together.

The Mid-Market Customer Marketing Advisor is responsible for developing, executing, and measuring strategic marketing plans focused on growing revenue within Zebra’s mid-market customer and prospective audiences.  In order to achieve this, the marketing manager will drive demand through localized activities both offline and online, including events, account-based marketing programs, sales enablement content and tools, email, and digital advertising. The ideal candidate will build and maintain a tight, collaborative alignment with sales teams, including territory sellers and inside sales representatives to support the entire customer buying journey from initial discovery through purchase decisioning and cross-sell opportunities. This role is instrumental in leading data-driven practices, customer segmentation, marketing automation, content strategy, and value-based customer messaging to ultimately drive sales and revenue for Zebra. This is a highly cross-functional management role requiring a business strategy and growth mindset in addition to strong knowledge of intent-based marketing, customer analytics, customer experience, and omnichannel marketing practices.

 

*Will work on a hybrid schedule (3 days in office) in either Lincolnshire or Chicago, IL.

Responsibilities:
Design and execute holistic GTM Strategy across marketing activities aligned with the yearly/quarterly strategic objectives.Collaborate with key marketing and sales teams to develop initiatives brand awareness, demand creation, events, ABM campaigns, and sales enablement tools.Act as day-to-day partner with both territory and inside sales leaders.Own mid-market content and campaign creation and regionalization to align with top sales priorities in territory.Leverage multiple marketing functions including sales, business intelligence, analytics, strategy, campaign marketing, and portfolio marketing, to support the achievement of the regional sales target.Manage marketing support for key, strategic, named and territory accounts across multiple routes to market - direct, partner, distribution, etc.Monitor indirect and direct marketing influence on revenue through marketing performance dashboards and analytic insights.Champion tools and tactics such as LinkedIn Sales Navigator, intent data and advertising platforms, sales CRM, marketing automation, events, and audience segmentation.
Qualifications:

Minimum Qualifications

BA/BS degree or equivalent work experience8+ years B2B marketing experience with some digital marketing experienceExperience as a strategic partner with a sales organizationMarketing performance measurement utilizing tools such as Power BI or similar analytics and visualization platformsTravel Requirements: Up to 25% travel for regional events and training, as neededAble to telework a hybrid work culture including 3 days in the office and 2 days home in Lincolnshire, IL or Chicago, ILNo relocation or sponsorship provided

Preferred Qualifications

Experience with Salesforce, LinkedIn Sales Navigator, and DemandbaseAbility to think and act strategically and deliver operational planning alongside Sales leadership to balance the long- and short-term prioritiesAgility and leadership in working with and influencing virtual teams Fiscal responsibility via budget and project managementCollaboration with Event management teams 

 

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

 

Know Your Rights:

https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf

 

Conozca sus Derechos:

https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

 

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 106800.00 - USD 160200.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.