CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Quote from Hiring Manager 

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. 
 Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Brown-Forman is amongst the top 10 global spirits companies in the World. You will be working with some of the World’s most iconic and valuable Spirits Brands like Tequila Herradura, El Jimador, New Mix, Jack Daniel’s and  Woodford Reserve.

Meaningful Work From Day One 
 

The Customer Marketing National Manager leads a talented group of Customer Marketing experts specializing in Retail, Wholesale & DSD, On-Trade, and Field Sales Operations, partnering with the Marketing Director with a matrix reporting into the VP, MD. The position requires significant influence and the ability to navigate a matrix environment. Success depends on a strong drive, excellent communication and influencing skills, and bold, enterprise-wide thinking.

 What You Can Expect 

Lead, inspire, and develop the Customer Marketing & Execution team, fostering a culture of leadership, accountability, and responsibility. 

Support the delivery of commercial financial targets (NSV, NSV o/c, GP, GP p/c, overheads, profitability, ROI, and value share) versus budget and brand/portfolio objectives. 

Collaborate with key stakeholders (VP, MD, Sales Director, Marketing Director, Finance Director) to develop business and portfolio strategies, yearly budgets, quarterly projections, trade terms, price structures, and profit margins. 

Lead the creation, implementation, and follow-up of Customer Marketing & Execution initiatives, ensuring brilliant execution at the point of sale and using Brand-developed distinctive assets and toolkits. 

Manage and optimize the Country Customer Marketing A&P budget, ensuring optimal spending and oversight. 

Communicate company vision and strategies and manage the performance and development of the team, providing opportunities and coaching with ongoing appreciative & constructive feedback. 

Develop and implement a commercial planning process that aligns with the company's integrated planning process (finance, marketing) and bridges BFM and Customers’ strategic and financial goals with mutually agreed objectives and aligned activities. 

What You Bring to the Table

8-10 years of experience in Marketing/Trade Marketing/Commercial/Business roles in FMCG/CPG with a proven track record of achieving superior results.

Fully bilingual in Spanish and English.

Strong planning and business management skills.

Experience managing large, multi-layered, diverse teams.

Strong strategic and brand-building skills, and good analytical skills.

Knowledge of Commercial/RTM Strategy, Channel Management, Commercial Planning, and Key Account Management.

Understanding of P&L management, pricing strategies, profitability analysis, revenue management, and value chain analysis.

High drive, results-oriented, highly proactive, and agile leader.

Strong leadership, team building, and coaching skills.

Excellent interpersonal relationship skills.

Strong cross-collaboration and team collaboration skills.

Persuasive communicator, both oral and written.

Fit with Brown-Forman Values and Behaviors.

Who We Are
 

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best
self to work.

What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for
individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LAR

Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L4

Number of Openings Available:

1