About us  

Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.   

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team – known for the experiences we create for our consumers, customers, partners, suppliers and our people.  

To learn more about our purpose and our renowned portfolio of global brands, click here.   

About the role

This role is responsible for the local market brand development (Hong Kong) strives to drive success and growth, to increase demand at the distributor, retailers, and trade customers’ level. This will include the customization of global / regional brand strategies into activities / programs, that ladder up to volume and value budgets.

Align customer marketing initiatives with brand and market priorities through collaboration with brand marketing, commercial teams, and external partners in annual planning processes  Integrating On Premise, Off Premise and E-Commerce programs into a comprehensive brand plan and strategy Utilizing insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners Developing programs that provide a source of differentiation for different channels and retail partners Creating intuitive, straightforward programs that provide both information and education to consumers / shoppers  Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs A&P (trade marketing and trade sell) planning and management through rigorous investment review process monthly Monitor market performance to identify risks and opportunities and create plans against them Manage agency relationships – BTL & Experiential, to achieve best results as well as seeking to bring new ideas to the table Utilize return on investment (ROI) models for all activities to manage profitability Closely monitor execution of key programs to capture leanings and drive for continuous improvement Develop and execute luxury programs to elevate brand positioning  Track and analyse monthly depletions against targets and plan activities to address trends

About you

Bachelor’s degree with emphasis on marketing and business Luxury brand management or trade marketing experience preferred, minimum 2+ years in the relates business environment  Prior experience in Wines & Spirits or luxury industry is an advantage  Regional / market wide experience will be beneficial Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience Good understanding of various marketing and sales touchpoints  Experience in creating and executing marketing campaigns and programs that drive sell through and depletions Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs  Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies Fluency in English Proficiency in PowerPoint and Excel

Why you’ll love it here:  

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.   We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.  Enjoy the world’s most desirable wines through our generous employee product allowance.   Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose! 

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.  

It takes all varietals!  

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.  

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.    

How to apply  

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.