We are seeking a dynamic **Customer Marketing Manager** to spearhead initiatives that engage, advocate for, and grow our existing customer base. In this role, you will collaborate cross-functionally to build customer relationships, celebrate milestones, and drive cross-sell/up-sell opportunities through tailored marketing efforts. Your focus will be on amplifying customer success stories, increasing referenceability, and positioning Zycus as the trusted partner for our clients.
Key Responsibilities:1.Customer Engagement & Advocacy**- Design and implement customer engagement programs to build stronger relationships with existing clients.- Lead customer advocacy initiatives such as reference programs, reviews, and testimonials.- Drive the creation of customer success stories, case studies, and PR opportunities.2. **Cross-Sell & Up-Sell**- Partner with product marketing and sales teams to identify cross-sell and up-sell opportunities.- Plan and execute targeted campaigns to showcase the value of Zycus products to existing customers.3. **Go-Live & Go-Value Celebrations**- Celebrate key customer milestones (e.g., project go-lives, achieving business outcomes).- Collaborate with internal teams to create communication plans that highlight these achievements.4. **Events & Speakership Opportunities**- Identify and manage opportunities for customer participation in Zycus-hosted or third-party events.- Work with customers to prepare them for speaking engagements, panel discussions, and webinars.5. **Increase Customer Referenceability**- Develop strategies to increase the number of customers willing to act as references.- Manage the reference library and ensure timely availability of references for sales opportunities.6. **Analytics & Reporting**- Measure the impact of customer marketing initiatives on customer retention, advocacy, and revenue growth.- Analyze customer engagement data to identify trends and optimize strategies.