Arctic Wolf, with its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. We have won countless awards for our excellence in security operations and remain dedicated to providing an industry-leading customer and employee experience.
Our mission is simple: End Cyber Risk. We’re looking for a Customer Marketing Manager to be a part of making this happen.
About the Role
The Customer Marketing Manager - Upsell will work cross functionally with our Customer Success and Demand Generation teams to design and deliver programs that support Arctic Wolf’s customer engagement, retention, and growth strategy.
Location
Strongly preferred to be local to the Eden Prairie, MN headquarters
Responsibilities
Develop customer lifecycle campaigns program in partnership with the Demand Center, Campaigns Team, and Customer Success leadership to drive measurable growth in key areas of customer growth
Collaborate with Field, Channel, and other Customer Marketing counterparts to ensure alignment with upsell and cross-sell messaging at customer events, both in-person and virtual, as well as within the Arctic Wolf customer community
Segment customer audiences and target customers for upsell and cross-sell opportunities via digital, advertising, email, social, and direct mail campaigns
Create plans to support customer adoption of Arctic Wolf solutions
Support a customer gifting and rewards strategy by partnering closely with Customer Success and the Demand Center
Oversee the development of a customer referral program in partnership with Demand Marketing and Sales
Who You Are
Self-starter and comfortable working in a fast-paced environment, asking questions, tracking down answers, and leading projects with minimal direction.
Proven experience planning, executing, and managing integrated marketing campaigns.
Strong relationship-building skills with attention to detail.
Exceptional writing, storytelling and presentation skills.
Minimum Qualifications
5+ years of relevant work experience, including customer-facing experience.
Proven experience communicating effectively across diverse teams in multiple departments, time zones, and functions with individual priorities.
Experience with audience segmentation and creating strategic, account-based, measurable marketing plans
Preferred Qualifications
SaaS, B2B and cybersecurity marketing experience a plus
Experience with Marketo, GainSight, and Salesforce preferred
About Arctic Wolf
At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named among the list of Top Workplaces in USA, Minnesota (2021-2024), and Texas (2023-2024), Best Places to Work San Antonio (2023, 2024) and Minneapolis/St. Paul (2022-2024), as well as on Fortune’s Best Place to Work for Millennials (2023) and Top Technology Workplace (2023) lists.
Our Values
Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.
We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.
We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.
All wolves receive compelling compensation and benefits packages, including:
Equity for all employees
Flexible time off, paid volunteer days, and paid parental leave
401k matching program
Enhanced maternity leave and fertility support services
Robust Employee Assistance Program (EAP) for mental health services
Training and career development programs
Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing recruiting@arcticwolf.com.
Security Requirements
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position.
This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.