Customer Marketing Manager Job Description: As a Customer (Lifecycle) Marketing Manager, you'll develop and execute multi-channel customer marketing campaigns across email, webinars, events, direct mail, and digital channels to drive customer engagement, migration, growth, and retention. You'll track and analyze campaign performance to improve results. If you’re analytical and energized by proactively identifying opportunities to optimize campaigns, test new strategies, and drive measurable results, this role is for you. Minimum Qualifications: • 4 years of experience in customer/lifecycle or demand generation marketing, ideally building campaigns that drive engagement and retention. • Ability to switch between and prioritize tactical initiatives. • Proficiency in building campaign analytics and reporting using CRM tools (e.g. Salesforce or HubSpot). • Intermediate level proficiency using Microsoft Excel for reporting. • Ability to expand on strategy and support the development of messaging that resonates with target customer segments across different verticals. • Experience identifying gaps in the marketing funnel, analyzing campaign performance metrics, and making recommendations for improvement and optimization. • Ability to effectively and proactively communicate customer marketing activities across different stakeholders, with a proven ability to build collaborative relationships across multiple teams. • Strong communication skills, both written and verbal - you are known for being an active listening and an engaging, inquisitive, proactive communicator. • Project management skills, with the ability to manage multiple tasks, stay organized, meet deadlines with solutions-focused approach. • Comfortable working in an agile environment, adapting to shifting priorities, and effectively collaborating with different teams. Location Requirement: Hybrid; 3 days per week from our Atlanta office (619 Ponce de Leon Ave) Why Sage? What's In it for you? Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example:https://youtu.be/TaXRflh0Nz4?si=\_CVy334Jf-fmYPPI You'll have the opportunity to further develop your skills and career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities. About Your Team The Customer (Lifecycle) Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive cross-sell, upsell, migration, and churn reduction—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life. Key Responsibilities: Key Responsibilities: • Manage lifecycle marketing campaigns across email, webinars, direct mail, and SMS. • Assist in planning and execution onboarding, nurture, and retention programs. • Collect, structure, and present key performance indicators (KPIs) to stakeholders for campaign evaluation and optimization. • Effectively collaborate cross-functionally with Customer Success, Sales, Product Marketing, Marketing Data, and Automation teams. • Ensure consistency and quality in all customer marketing content. Benefits? We have plenty. • Competitive annual bonuses • Comprehensive health, dental, and vision coverage • 401(k) retirement match (100% matching up to 4%) • 32 days paid time off (22 personal days & 10 national holidays) • 18 weeks of paid parental leave (offered 1 year after the start date) • Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list) • Sage Foundation: 5 days paid yearly to volunteer • $5,250 tuition reimbursement per calendar year starting 6 months after the hire date • Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually) #LI-CH1 Function: Performance Marketing Country: United States Office Location: Atlanta Work Place type: Hybrid Advert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/ Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com. Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/ Equal Employment Opportunity (EEO) Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.