Translate portfolio strategy into business campaign execution plan; allocate and manage resources; execute campaigns with business teams; monitor and find-tune performanceDrive 4Ps of campaign tactics by bridging Portfolio Strategy and Business sales teamsIncrease reach and drive loyalty of retailersIncrease reach and drive loyalty of key farmer segments (BLOs, Contractors, Financiers)Leverage customer insights and partnering with customers to input into the development of a joint business plan.

Planning

Work with Business Head and Portfolio Managers on portfolio prioritization, market & customer insightsDrive the Campaign Management Process (Planning, Execution & Review)For Innovation products; Expedite Awareness-to-conversion-to-advocacy journey; achieve NPI peak sales in 3 years; drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasingFor Pillars products; Protect and strengthen brand equity; achieve highest market share for strong brandsDevelop & deploy touchpoint strategy to achieve best ROI of A&P and 3P budgets

Product

Segmentation and targeting analysis for each productCo-create campaign plans with Business Managers / Key Account ManagersDemand planning / forecastingDevelop and monitor market intelligence, bring customer insights in the Campaign plan.

Price

Own transactional pricingCo-create with BMs/KAMs compelling commercial programs for retailers, growersMonitor prices of key products in key regions

Place

Maximize retailer reach for portfolioConceptualize and drive retailer loyalty programs and activities; own Tiwala Bayani Club

Promotion

Drive campaign plans for reach, brand reminders, …Convert brand and portfolio plans in to tactical campaigns (value proposition, benefits narrative, target customers, pricing, activities etc.) with clear KPIs and evaluationAllocate and manage A&P resourcesLead digital campaign activitiesMonitor campaign progress based on KPIs and enhance campaign performance

Knowledge, experience & capabilities

Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communicationsUnderstanding of Agri and Rural Marketing concepts and methodsUnderstanding of grower/retailer behavioursUnderstanding and experience of digital systems required to implement the Campaign initiativesUnderstanding and experience of data and analytical toolsAnalytical skills to develop insights from the Campaign Execution data points/Capability Initiatives  
Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

Qualifications
Proven track record in in Sales, Sales & Marketing Management (minimum 10-12 years)Hands on experience to shape up Campaign Strategy, Touchpoint strategy & NPI Launch & establishment strategy, brand remindersProven leadership skills and line management experienceProven track record in being a good team player and team management skillsStrong ability to understand customer needs, structure and business driversCoordination across functionsInfluencing capability Business & Country leadership levelHandling pressure of mutiple stakeholders  Right attitude & go getter approachProactive approach
Additional Information

In Syngenta we recognize that diversity and inclusion is important to our business.  We embrace the unique perspective and capabilities of our employees, which will help us continue to drive innovation and achieve our business goals. Our culture enables us to create an environment of involvement, respect and connection with the communities where we operate - benefitting individual employees and the company.