**Job Description :** **Job Title:** Customer Marketing Manager / Secondment - Fixed Term: 6 months) **Location:** Miami Office / Panamá **About the Function:** Marketing To be used for the Job Profiles of: Brand Ambassadorship, Brand Management, Commercial Planning, Consumer and Customer Marketing, Consumer Planning, Culture and Media Digital Marketing, Customer Activation Marketing, Marketing Innovation, Shopper and Category Marketing Our Marketing team are creators, helping to build and champion some of the world’s most loved brands. We craft outstanding connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future. A deep understanding of our consumers, behaviours, trends, and technologies underpins everything we do. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and aggressive stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. **About the Role** Reporting to Global Travel Head of Customer Marketing, Europe/Americas, the customer marketing manager- multiple roles will be the key market player in completing the overall strategy across the market. This role will work closely with the marketing and commercial teams, primarily to define the commercial strategy and execution of brands for the GT market. **Role Responsibilities:** **You will be responsible for:** + Building the best customer marketing team in the market. + Co-managing the **P&L** + Helping Diageo become a leader in FMCG within the sector through credible activation across all channels. + Working hand in hand with commercial teams to: + Develop an outstanding go-to-market strategy to win in the sector. + Understand customer needs by channel to identify activation priorities with the highest impact on buyer behavior and return on investment. + Crafting activation plans around shopper marketing activities to deliver brilliant execution. + Leading the sales force briefing by ensuring the team has all the tools at their disposal to achieve their objectives. + Defining key performance indicators (critical metrics) for activation activities and overseeing execution. + Leading, managing, and supporting brand ambassadors. **Experience/skills** **required:** **About you** + Significant experience in customer marketing and commercial roles within the FMCG (Fast-Moving Consumer Goods) industry. + Validated ability to handle sophisticated projects (you have worked with marketing, commercial, shopper marketing, merchandising teams, and agencies). + Ability to excel in handling ambiguity, complexity, and working in a fast-paced environment. + You are curious and entrepreneurial. + You are recognized for your ability to build sustainable relationships with internal and external partners. + You are comfortable with numbers; strong financial and analytical skills are vital. + You have excellent attention to detail. + Recognized leadership skills: you have experience leading teams and coaching them to develop their full potential. + You have international experience (across multiple countries/geographies/cultures) **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more. Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you collect this information when you submit your application. **Worker Type :** Regular **Primary Location:** Miami Office **Additional Locations :** Panama City **Job Posting Start Date :** 2025-04-23 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)