Customer Marketing Specialist
Sage
As a Customer (Lifecycle) Marketing Specialist, you'll work with Customer Marketing Managers to execute and track marketing campaigns that drive retention, advocacy, referrals, migration, and product engagement. You'll build on your marketing experience by supporting with the execution of campaigns across email, webinars, events, and direct mail, helping optimize customer journeys and boost brand loyalty. This role is an opportunity to build on your marketing skills in a data-driven environment while making a real impact on the customer experience at Sage.
Minimum Qualifications:
• 2 years of marketing experience (ideally within customer/lifecycle marketing or demand generation marketing)
• Basic understanding of marketing terminology, concepts, funnels and key performance metrics across channels such as email, webinars, events, and direct mail.
• Familiarity with audience segmentation (e.g., by location, industry/vertical) and a general understanding of marketing research.
• Proficiency with CRM tools (e.g. Salesforce, HubSpot) to support campaign tracking and reporting.
• Basic proficiency and hands-on experience using Microsoft Excel for reporting
• Strong communication skills, both written and verbal - you are known for being an active listening and an engaging, inquisitive, proactive communicator.
• Project management skills, with the ability to manage multiple tasks, stay organized, meet deadlines with solutions-focused approach.
• Comfortable working in an agile environment, adapting to shifting priorities, and effectively collaborating with different teams.
• Eager to learn and grow within customer marketing.
Location Requirement: Hybrid; 3 days per week from our Atlanta office (619 Ponce de Leon Ave)
Why Sage? What's In it for you?
Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://youtu.be/TaXRflh0Nz4?si=_CVy334Jf-fmYPPI
You'll have the opportunity to learn and grow your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.
About Your Team
The Customer (Lifecycle) Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive cross-sell, upsell, migration, and churn reduction—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life.
Minimum Qualifications:
• 2 years of marketing experience (ideally within customer/lifecycle marketing or demand generation marketing)
• Basic understanding of marketing terminology, concepts, funnels and key performance metrics across channels such as email, webinars, events, and direct mail.
• Familiarity with audience segmentation (e.g., by location, industry/vertical) and a general understanding of marketing research.
• Proficiency with CRM tools (e.g. Salesforce, HubSpot) to support campaign tracking and reporting.
• Basic proficiency and hands-on experience using Microsoft Excel for reporting
• Strong communication skills, both written and verbal - you are known for being an active listening and an engaging, inquisitive, proactive communicator.
• Project management skills, with the ability to manage multiple tasks, stay organized, meet deadlines with solutions-focused approach.
• Comfortable working in an agile environment, adapting to shifting priorities, and effectively collaborating with different teams.
• Eager to learn and grow within customer marketing.
Location Requirement: Hybrid; 3 days per week from our Atlanta office (619 Ponce de Leon Ave)
Why Sage? What's In it for you?
Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example: https://youtu.be/TaXRflh0Nz4?si=_CVy334Jf-fmYPPI
You'll have the opportunity to learn and grow your career at a stable, global software company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.
About Your Team
The Customer (Lifecycle) Marketing team is responsible for growing revenue within our existing customer base. We use data, insights, and experimentation to drive cross-sell, upsell, migration, and churn reduction—contributing to overall revenue targets for North America. Our shared focus is ensuring customers find long-term value and remain customers for life.
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