Job Responsibilities：

• Understand business strategy and business capabilities, analyze business processes to identify business pain points and opportunities

• Develop and implement CRM strategy

• Work with team to integrate ADC digital health tools (DHT) with CRM to fulfill local consumer needs and maximize the business impact of ADC

global digital health tools

• Plan and execute of consumer lifecycle communication and CRM engagement campaigns targeted from leads to lost customers.

• Support digital health tools manager (DHT manager) to promote the DHT download &

utilization

• Provide CRM supports across the sales channels from online to offline.

· Collaborate with stakeholders including sales

team, marketing team, CX team, APAC team to drive the user recruitment and activeness.

• Focus resources on optimizing new customer acquisition and life-time value.

Job Requirements：

• 5+ years of CRM related experience in a large multinational organization, 4+ years in CRM planning, consumer engagement, loyalty program and data analysis fields.

• Bachelor's degree or above in marketing, communication, statistics, mathematics, or another discipline relevant or equivalent