Job Title: Customer Strategy & Planning Executive

Location: Malaysia

The Purpose of Role:

A critical role focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo policies and build brands’ equity. You will support the development and deployment of a channel strategy for core and new products to drive profitable growth. By working cross functionally, you will deliver the trade category toolkit, which outlines a 6 P strategy for each brand.

Team Structure:

Reporting to: Customer Strategy & Planning Lead

Key Responsibilities: 

Support Channel Strategy and Execution

Plan, execute and evaluate options jointly with Key Accounts for tailor made promotion to enhance retailers' commitment and integrating promotion plans with marketing plans.

Support in costing, pricing, timeline / project managing and premium sourcing with Brand/Key Account Managers.

Follow up with sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation after the plan is cascaded by CSP manager / assistant manager.

Manage deployment of POSM, GWP arrival, quantity allocation, POSM / GWP storage via communication with internal stakeholder and external supplier / agency to ensure perfect execution and strong visibility of our products in market.

Key Project / Activation Management

Connect and liaise with internal brand / CSP team and external agency to make sure activation plan is being implemented smoothly on regularly basis.

Support CSP activation-lead to monitor major activation planning and execution progress such as annual big bet launch event, key roadshow activation.

Review and assess past activation performance in terms of ROI and KPI achievements.

Stock / PIPO Management

Responsible for new product pipeline PIPO process in execution.

Monitor leftover / slow moving SKU stock level and track the sell in/out rate before delistment, provide information to CSP team members for clearance plan to minimize business waste.

Allocate and communicate listing sample to key accounts for new product listing,

Draft any trade letters on behalf of CSP team to sales team such as delistment, listing period changes, PIPO arrangements and retail price changes announcement.

Trade Spend / Cost Optimization

Track and improve trade spending in POSM and GWP cost with external suppliers.

Improve overall deployment process and shorten timeline to roll-out key activities in the market.

Key Stakeholders:

Internal: Customer Business Development, Customer Service, Brand Marketing, Finance

External: Activation and Trade Material Supply Agencies

Travel:

No travel is required.

Essential Experience/Skill/Knowledge:

Bachelor's Degree. 

2 years relevant working experience in Channel and Category Development, Trade Marketing in the FMCG industry.

Experience in relevant field sales or trade marketing experience.

Proven accountability and able to focus and drive critical topics and empower others

Proven skills in collaboration.

Demonstrated self-starter with the ability to deliver results in a lean, agile organization.

Demonstrated problem-solving ability; excellent oral and written communication skills for project management.

Desirable Experience/Skill/Knowledge:

Demonstrated knowledge of the market brands, products and customers.

Strong influencing skills for both peers and stakeholders to represent Customer Development needs.

How to Apply: 

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever: 

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.