Ho Chi Minh City, VNM
3 days ago
Customer Strategy & Planning Manager - Fabric Cleaning MT
Job Description 1. Lead the development and implementation of trade category plan for assigned channel: + Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels + Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives. + Identify trade spend opportunities and allocate funds for each sector while analyzing risks. + Match brand objectives with customer/market needs + Work with field sales team to ensure excellence in in-store activation + Ensure sales team to execute the most efficient JBP and trade spends 2. Work out monthly rolling forecast for assigned channel: + Prepare promotion sell-out volume with attention to market intelligence information + Prepare input for brand and build incremental sales volume 3. Co-work with marketing team in launch/ re-launch and consumer promotion activities: + Allocate promotion volume to assigned channel/ customers in charge + Work out the brief for BTL agencies and sales team + In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store 4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions: + Lead scheme proposal and execution + Lead the communication to internal and external stakeholders on the scheme + Follow up with POSM production gift sourcing and delivery to stores OTIF + Conduct ROI and post-promotion evaluation Job Requirements: + Customer Management experience in focus account crucial. + Bachelor Degree + At least 5 years experiences in Modern Trade Manager, Key Account Manager + Other relevant experience in Brand Development, or Category Management beneficial En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants. Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité. Job Category: Ventas Job Category: Customer Development Job Category: Développement de la clientèle Job Type: CCD Assistant_Proximity Industry: Unilever_Experienced_Professionals
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