Istanbul, TUR
71 days ago
Customer Value Manager
**We are IMETA** ROPU IMETA is a Regional Operating Unit consisting of 6 mid-sized Operating Units: India, Turkey, Southern Africa (South Africa & Sub Sahara Africa) Northeast & West Africa, Near East & UAE, Saudi Arabia, Gulf & East Africa (SAGEA). IMETA is home to more than 47 nationalities. We are a myriad of color and culture and embracing this diversity is one of our greatest opportunities. We are a powerhouse of talent, and we work together to ensure that we grow, nurture, and retain our talent. Uniting and working together is the key to our success. **The Opportunity** We are looking for a Customer Value Manager (CVM) based in Istanbul, Turkiye. This position is the lead of excellence in customer engagement in the country; and co-lead of Omnichannel Engagement Journey together with Digital Engagement Manager. The position holder will be responsible in acting as the main interface to manage data stewardship of customer engagement tasks, tactics and business analysis as well as liaise with relevant stakeholders to support in Veeva data management tasks and training. Key responsibilities in this role include In-market target setting to ensure process implementation and documentation and provide monthly In-market insights to management to support performance analysis. This position will be reporting to the Head of Go-To-Market (GTM) and Commercial Operations, Turkiye. **Roles & Responsibilities** _Veeva data stewardship and field force excellence:_ • Ensure proper Veeva setup for all field force, for example user creation, Territory & product Alignment, Hierarchy alignment etc. • Coordinate with ROPU on customer data collection & Validation for Potential & Adoption to support robust customer segmentation • Provide Veeva training for new field force as well as refreshers for existing teams • Monitor KPIs for field force and analyze the execution and provide reports and recommended actions to management _Excellence in In-Market target setting:_ • Support and drive the target setting process across the region to ensure process implementation and documentation • Support management in alignment with marketing with relevant analysis to build the national In-Market target • Ensure fair In-Market target allocation to the field force that matches the territory potential through by reviewing targets • Carry out regular field force In-Market sales achievement analysis and recommend corrective actions, where required _Salesforce Incentive Compensation planning:_ • Ensure cascading, training and proper understanding of the field force management SOP that includes the incentive SOP • Ensure adherence to the SOP and document any approved deviations • Provide regular reports for field force incentive calculation and support the audit process of incentive calculation on quarterly basis _Business Analysis:_ • in-market sales analysis and provide insights to the management for overall brand and field force performance • Liaise with OPU marketing on National in market sales data analysis, brick level data analysis, and share the updates across the OPU/country **Requirements** + Bachelor’s degree in Science, Pharmacy, Business Administration, Economics + Postgraduate degree in Marketing is a plus + Minimum 5 years’ experience within a Pharmaceutical company + Minimum of 3 years' experience within a similar role or strong Sales Force Effectiveness experience + Previous experience and working knowledge using Veeva CRM System + Previous working knowledge using Tableau is desirable + Business fluent in English and Turkish + Ability to act as a team player and maintain cross-functional relations + Excellent communication skills to influence and lead without authority + Strong analytical skills and strategic thinking with good business acumen **What happens Next?** We are looking forward to receiving your application! 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