Job Description:

Job Title

D2C Acceleration Manager

Segment/Business Unit

Mars Japan

Function

DC

Job Level

T2

Location/Site

TOK

Line Manager’s Name

Sumiko Kokubu (Digital Commerce Director)

Job Purpose/Overview

Mars Japan D2C Acceleration Manager plays a critical role in digital commerce to accelerate D2C business expansion collaborating with key stakeholders including marketing, sales, IT and global. This role is also responsible for developing business strategies and operational plans for D2C and provide best-in-class customer experience. Acknowledge digital media strategy as key growth driver and manage media agencies to deliver ROI. Be a people manager with an excellent interpersonal and communication skills.

Key Responsibilities

Lead and manage P/L for entire D2C and expand the businessProvide insights on customer shopping trends to support product assortment selection by identifying gapsWork with marketing to conduct full funnel digital marketing approach and being responsible for ROICreate a roadmap to kick off non-paid marketing effort such as email marketing and SEODeliver best in class site experience by understanding up-to-date consumer journeySupport and collaborate with the Digital Solutions Manager and IT representatives to ensure digital products are enhancing user experience end to endLead data analytic initiatives in D2C area and share key insights with stakeholdersRun weekly/monthly business meetings and provide reports with key sales, product selling, web KPIs and campaign resultsManage and utilize digital assets with a strong product information management (PIM) knowledgeAct as internal digital channel expert and contribute on/off digital customer experiencePlan and execute promotional campaigns as well as subscriptions to acquire and retain customersOptimize investment and maintain the cost in order to keep our digital activities sustainable longer termBe a great collaborator with offline and consistently think about influencing how to provide great digital experiences to our consumerManage support vendors and collaborate with CCC for online customer inquiries to ensure great shopping experienceWork closely with demand planning and logistics in order to ensure smooth order fulfillmentManage D2C team and bring results by building relationship with members

Context and Scope

Under the leadership support and collaboration with the D2C lead, the digital acceleration manager is responsible for D2C P/L and day-to-day operations. It is very important to plan and execute the digital marketing strategies. The strategies need to be aligned with digital marketing representatives to conduct full marketing funnel approach. This is a customer centric role and requires major challenge in changing environment and existing culture. Under this role, there are interactions with multiple stakeholders with local and global.

50% for managing P/L and conducting meetings, providing reports15% setting media strategies and marketing executions15% ensure customer experience on the site and shopping journey10% people management5% seeking for technical solutions and acquiring appropriate support5% for networking with internal and external resources on digital transformation

Relevant Quantitative and Budget Information

Financial

TBD

Staff

2

Other

N/A

Job Specifications/Qualifications

1. Education & Professional Qualification

Bachelor’s degree or an equivalent qualification in Business Administration or Marketing3+ years petcare and digital business experience managing P/L

2. Knowledge/Experience

Understanding digital commerce frameworksSelf-starter mentality with the high ability to manage multiple projects in a fast-paced environmentUnderstanding digital solutions and productsHighly analytical to provide business insights and quickly taking actionsNative Japanese / Business level EnglishBasic knowledge for Google Analytics and MA/CDPExcellent PC skills (Microsoft Excel, Word, PowerPoint)

3. Physical/Mental Requirements

Level of role, Critical MLCs and Competencies

Level of Role

✔

 

 

 

People Leader             

   • Develops Talent

• Engages Associates

Key Supporting Competencies (4-6)

Strategic mindsetTech savvyAction orientedBuilds effective teamsCourageManages ambiguity

Key Functional Competencies & Technical Skills (3-5)

Customer FocusPriority SettingPlanning

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.