Key responsibilities:

• Oversees the quality and supplemental meta-data of the content created to ensure that the complete, accurate, and error-free package is available for upload to upstream and downstream systems. Supports product management, data management, and national account managers by providing creative and strategic direction, coordination, and training for digital product assets.

• Conducts content audits (if not already in place) for owned downstream sites and internal data repositories; use a phased approach and a timeline that enables effective management of the scope and scale of the audit. Creates reports and communicates results to various internal and/or external stakeholders (e.g. management)

• Analyzes overall content data trends to create and proactively communicate actionable insights that help drive higher content quality

• Optimizes content and meta-data quality, processes and activation channel choices based on analysis

• Tests Gen AI solutions and Gen-AI content enablement with existing product documentation and improves its quality based on Gen AI best practices

• Examines search query behaviors on general or specialty search engines or other Internet-based content and modify site/assets as needed to increase visibility of company products.

Essential Functions:

• Gathers, prepares, ensures accuracy, uploads/updates content and metadata to internal systems. The assets are specific to attributed product data such as specification sheets, technical data, images, descriptions, and collateral.

• Acquires data from primary or secondary data sources and maintain databases/data systems

• Develops/updates processes to regularly maintain databases and conduct regular checks to ensure data integrity

• Create queries that allow data to be extracted and to streamline the data retrieval process

• Builds and automate business intelligence reports to quickly identify changes in trends/key metrics, elevate issues, and identify areas for improvement

• Stays abreast of industry trends, implementing best practices, and presenting new opportunities