The Data Analyst is responsible for gathering and analyzing data from a variety of sources to identify trends in market performance, customer behavior, and the effectiveness of marketing campaigns. This involves using statistical tools and methods to process and interpret large dataset and using BI platforms to create visualizations comprehensible to a broad audience. They collaborate closely with the marketing team and other functions to convert raw data into valuable insights that drive key business decisions.

Key Accountabilities and Responsibilities:

Database Management: Ensure the overall health of the database, including improving and maintaining data accuracy and relevance, managing data imports and ensuring the uniqueness of records within the CRM, and implementing logical and strategic segmentation. ABM Research: Create account dossiers through the gathering of insights and data about target accounts to inform and personalize marketing/sales strategies and tactics. Reporting and Visualization: Create reports and dashboards to visualize data insights and present findings to stakeholders, helping them make informed decisions. Data Analysis: Analyze large datasets to identify trends, patterns, and insights that can inform marketing strategies. Stakeholder Management: Understand, engage, and influence stakeholders to ensure their needs are addressed, building a good rapport with stakeholders. Cross-Functional Collaboration: Work with MarOps, Campaigns, Design, and Content to analyze gaps and opportunities. Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data-driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget. People Management: Serve as a senior buddy to data associates, offering guidance and support to foster their learning and development.