Data Analyst - Social Media Sunnyvale,California,United States Marketing Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. Marcom Data Science is responsible for delivering insights about Appleʼs marketing efforts. The team embeds intelligence across Marcom teams to enable the creation of amazing customer experiences. If you’re passionate about the intersection between marketing, data science, and web analytics, we encourage you to apply! Do your friends think you spend too much time on social media? Do you lurk in the threads of your favorite TV shows? Do you have dozens of keyboard shortcuts memorized so you can launch macros at a moments' notice? Can you tell a story? If so, you might just fit in to our world of big data and story telling that helps drive and solidify the marketing strategies that bring award winning campaigns to life. **Description** This role requires an analytical and strategic problem solver who can collect, analyze, derive insights, and offer conclusions and recommendations on data from a variety of sources via internal databases and external tools. This person loves to dig into data to understand an audience’s motivations, behaviors, and attributes in order to help advise marketing strategy. Responsibilities: - Builds easy-to-consume ongoing dashboards and measurement plans; monitors and shares insights at a regular cadence throughout the year - Partners with social team to build ad-hoc analyses such as social listening, audience segmentation, competitive analyses - Present and communicate findings to multi-functional teams and management in order to drive business decisions - Strives to ladder up social critical metrics to broader business objectives **Minimum Qualifications** + 5+ years of Experience with social listening, including audience and sentiment analysis. + Experience with social analytics through native and third-party tools for social platforms such as Facebook, Instagram, X/Twitter, Youtube, Sprinklr, Tubular, ListenFirst, Talkwalker, etc. + Experience with data visualization/business intelligence tools like Tableau. **Key Qualifications** **Preferred Qualifications** + Self-sufficient, proactive and resourceful, comfortable working autonomously and driving an analytics project from beginning to end. + Demonstrated ability to consolidate a variety of data types to build a comprehensive picture of campaign and brand performance and identify optimization opportunities across the user journey. + Can strongly communicate a complex graph and distill the business and marketing insight to partners in visual, verbal and written form. + Collaborator, creative problem solver…and potential AI user. **Education & Experience** **Additional Requirements** **Pay & Benefits** + At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $115,100 and $173,300, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. + Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) **Apple Footer** Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) . Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) . Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) . Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) . Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) . Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.