Key Responsibilities: 

• Go-to-Market Strategy: Develop and execute a comprehensive go-to-market (GTM) strategy for the analytics product. 

• Market Research & Competitive Analysis: Conduct research to understand market trends, customer pain points, and competitive positioning to refine product strategy. 

• Positioning & Messaging: Craft compelling and differentiated messaging that highlights the unique value of our product. 

• Content & Collateral Development: Create engaging content, including whitepapers, case studies, blogs, presentations, and sales enablement materials. 

• Demand Generation & Lead Nurturing: Drive campaigns that attract and convert leads. 

• Sales Enablement & Collaboration: Collaborate and equip the sales team with the necessary training and materials to effectively communicate product value to customers.

• Collaboration with Product Management: Work closely with product and growth teams to align marketing strategies with overall product vision. 

• Performance Tracking & Optimization: Measure the success of marketing initiatives and optimize campaigns based on data-driven insights.