Winn, MI, 48896, USA
1 day ago
Dealer Development and Marketing Specialist
**Position Summary:** The Dealer Development & Marketing Specialist is responsible for assisting in the planning, developing, and implementing the strategies aligned with our Dealer Development and Marketing departments and our affiliated brands. Reports to the Director of Dealer Development & Marketing. **Essential Functions of the Job:** Dealer Development duties: 1. Oversee the new dealer onboarding process, including drafting dealer agreements, overseeing executive approvals, and participating in new dealer onboarding meetings. 2. Update internal dealer maps, dealer finder tool and dealer list as needed. 3. Run EDA data for territory managers. 4. Provide feedback for dealer excellence program by reviewing dealer issues reported by end-users, requesting appropriate reports, inputting data into the program spreadsheet, and assisting in annual review preparation. 5. Assist in coordinating dealer council meetings. 6. Assist in coordinating dealer meetings. 7. Support territory managers by providing data on dealer accounts as requested. 8. Complete special project duties as requested in support of the dealer development team. 9. Complete, submit and track anti-corruption documentation. 10. Maintain information on the dealer portal (Intranet), including relevant product comparisons, model information, service bulletins, dealer communications, financial information, and all other information that Dealers reference on the dealer portal. 11. Instruct dealers on how to utilize the parts E-commerce site (Shop Morbark), and how to look up order parts. 12. Update and maintain dealer parts & sales training presentations and adjust as needed. 13. Promote training classes through collaboration with territory manager, parts personnel, and marketing to ensure that dealers are taking advantage of available training, and factory-based classes are filled. 14. Work with our training specialist to develop new coursework for future training classes 15. Assist in managing the dealer development functional mailbox and responding to Teams requests for assistance. Marketing duties: 1. Make updates to the Morbark, Rayco, Denis Cimaf, and Boxer websites as needed. Work directly with Spring Street consultants on any adjustments to be made to page templates. 2. Utilize Adobe programs to update spec sheets, product brochures, pocket guides, etc. as needed and send them to print. 3. Assist Director of Dealer Development and Marketing in the development of marketing and promotional materials, including video editing, social media posts, utilization of appropriate hashtags, etc. Programs utilized include Adobe Rush, Canva, Meta, and TikTok. 4. Update dealer finder on the website by utilizing the Soci platform. 5. Assist with internal and external Morbark events. 6. Assist with photography of parts and equipment as needed. 7. Backup the Marketing & Dealer Development Coordinator and Market Specialist as needed. 8. Support the Director of Dealer Development and Marketing with tasks and special projects needed to support the department. **Knowledge, Skills and Abilities (KSA’s):** + Excellent communication skills with the ability to form and maintain good relationships internally and externally + Effective time and data management skills + Microsoft Office program skills + Strong interpersonal, negotiation and influencing skills + Results orientated and organized with the ability to plan and deliver against deadlines + Strong analytical, planning and problem-solving skills + Excellent attention to detail skills + Assertive, optimistic, resilient and welcomes change + Self-motivated and able to work under pressure + Demonstrated ability to exhibit and model Alamo Group's Leadership Core Competencies: + **Leading Change / Change Management:** _Ability to drive improvement of team, division, and corporate goals and objectives through people. Ability to balance change and continually strive to improve business performance._ + **Leading People / Teamwork:** _Ability to design and implement strategies which maximize employees' potential and foster high ethical standards in meeting the team, division, and corporate objectives._ + **Communication:** _Ability to explain, advocate, and express facts and ideas in a convincing manner, and negotiate with individuals and groups internally and externally. The ability to develop internal and external networks and identify the issues that impact the work of the organization._ + **Business Acumen:** _Understands and interprets business financials and metrics and utilizes latest business strategies. Focuses on outcomes and creates opportunities for success. Acquires and utilizes human, financial, material and information resources effectively._ + **Results Driven** **_:_** _Ability to make timely and effective decisions and produce results through planning and the implementation and evaluation of business metrics, systems, policies, and program; stressing accountability and continuous improvement_ **Education and Experience:** + Bachelor’s degree, preferably in marketing, communications, public relations, advertising, or related field. Will consider relevant work experience in lieu of formal education. Alamo Group is proud to be an Equal Employment Opportunity, Affirmative Action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).
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