This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Dealer Website Optimization Lead provides a key role in managing the day-to-day needs of the GM Dealer Digital Solutions Website Program. The Assistant Product Manager is responsible for Website vendor management, working cross-functionally with brands and other internal teams to resolve Dealer issues and define, implement, and measure key initiatives, along with the optimization of GM T3 Dealer Website platforms. The job responsibilities include, but are not limited to the following:
Responsibilities:
Website Program Management
Overseeing day-to-day website vendor operations, along with facilitating escalations with all internal stakeholders and Website Vendor teamsProviding website vendor oversight to ensure products and services are functioning properly, and consistently meet the needs of the Dealers, customers, and business ownersManaging Website change initiatives and prioritizing projects with internal and external stakeholdersMaintain program and contract requirements, DWC requirements in EBE/SFE, etc., SLAs, integrations, and compliance along with facilitating business reviews with website vendor teamsActively participating in requirements definition with brand and Website vendor partners, along with presenting updates to key stakeholdersOverseeing new Website vendor driven enhancements, launches and communication strategy, along with program changes that impact the Tier 3 Dealer WebsitesServe as liaison to Digital Performance Team (DPT) and other GM Dealer Digital Solution products regarding cross-functional initiatives and strategic opportunities. Work with DPT team, brands, and key stakeholders to define, implement, measure and key initiatives on Tier 3Brand Support: Provides immediate assistance with brand-related tasks and queries, ensuring brand consistency and compliance. Work across Dealer Digital Solution team for integration and awareness. Manage programmatic pages, and model landing pages.Website Program Optimization
Working with Website vendors to leverage their customer experience and research data, along with regularly reviewing website platform dashboards & GM reporting to identify platform optimization opportunitiesEvaluate current processes to optimize T3 launch and speed to market for programmatic landing pages. Work with website providers, DWC, brands, and other key stakeholders to finalize solution and launchIdentifying and directing initiatives relating to website performance analysis and A/B testing opportunities with GM internal stakeholders and coordinating testing with website vendors. Utilize findings to enhance Dealer Website performance, strategy, and evolution. Field any analytics questions or requests that may come in.Work with Website Providers and other internal GM teams and stakeholders on implementation, management and escalations related to GM analytics and taggingWorking with internal stakeholders to provide data-based recommendations for any proposed platform enhancements and digital executionsSEO Strategy
Analyze performance metrics and conduct thorough audits to identify opportunities for on-page and off-page optimization, ensuring all initiatives align with the latest search engine algorithms and best practices.Implement Tier 3 SEO strategy to track, measure and optimize technical and programmatic SEO performance. Work with key stakeholders, including, but not limited to website providers, brands, T1, etc.,Additional Responsibilities
Developing communications to internal stakeholders on website vendor enhancements & launchesDeveloping and managing new business processes or workflows for sustainment of the programDeveloping presentations for leadership, along with internal GM stakeholders, driving discussions on key Tier 3 initiativesManage and oversee core program escalations through email or the Dealer website ticketing system, ensuring Dealer, provider, brand and internal team issues are being resolved in a timely mannerDetermine themes and trends for additional resource or training opportunitiesTrack and measure consumer feedback on Dealer website platforms. Utilize findings to enhance dealer website performance, strategy and evolutionSupport Tier 3 Go-To-Market activities and executionQualifications:
4+ years in digital retail position 3+ years SEO ExperienceBachelor's degree, preferred in marketing, business, or other related field or equivalent experienceProven track record of developing and executing successful SEO strategies, including keyword research, on-page optimization, link-building, and technical SEO to drive organic traffic and improve search engine rankingsExperience and knowledge in planning, executing, and optimizing paid search campaigns across platforms like Google Ads and Bing Ads, including advanced knowledge of Google Performance Max for maximizing ROI through automated strategies, cross-channel targeting, and data-driven insightsWorking knowledge of digital advertising & marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc.)Knowledge of automotive digital vendor ecosystemExcellent oral and written communication skills that involves understanding the audience; getting the message across; presenting information effectively; and communicating openlySelf-motivated with the ability to balance competing priorities while maintaining effectiveness in a dynamic, high-paced environmentExcellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goalAbility to build strong relationships, become a trusted advisor, and interact with all levels of Dealership personnelAbility to influence business partners and work across GM teamsAbility to adapt to various levels of Dealership digital expertiseSkilled in the use of Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook, with the ability to create professional documents, reports, presentations, and manage email communications efficiently.Proficiency in Excel, including the ability to perform complex data analysis, create pivot tables, use advanced formulas, and generate detailed reports to support decision-making and campaign optimization.Proficient in using online ticketing systems like JIRA and Salesforce for managing and troubleshooting escalations, ensuring timely resolution of issues and effective communication across teams.Ability to do high-level data analysis, and pinpoint trendsBusiness consulting skills, ability to create action plans and track progressAdditional Job DescriptionPreferred Qualifications:
SEO ProficiencySEM ExperienceDealership/automotive experienceDigital retail experience (Dealer BDC or Digital Dealer Tool Provider)Brand digital experienceGM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
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