Charlotte, NC, 28230, USA
1 day ago
Demand Generation Digital Marketing Specialist
This job posting is for a contingent resource on assignment with Corning Incorporated. This position could provide you with an opportunity to help Corning push the boundaries of technology while enjoying the benefits of working for Magnit. Magnit is a leading, global professional services and technology company and a certified “Great Place to Work” Magnit has been a leader in contingent workforce management since 1991 and work with leading Fortune 500 companies and other large organizations across the world. Job Title: **Marketing Specialist I** **Position Details:** + Hybrid – candidate must be local to Charlotte, NC or surrounding areas. The Demand Generation Digital Marketing Specialist will support the Digital Demand Generation team in building compelling, digital stories via email and social media campaigns. They will support the development and execution of the omni-channel digital strategy for our regional marketing teams and support the development of our digital editorial calendar to support regional marketing plans. **Key Responsibilities:** + Digital Project Management: Within Workfront, manage digital campaigns from development to completion with stakeholders across the global marketing organization and the digital team. + Email Marketing: Execute and distribute regularly scheduled and ad hoc promotional emails via Marketo and Stensul. + Recommend strategies to expand the size and level of engagement for opt-in mail lists via ZoomInfo and Salesforce. + Digital Advertising (search, display, paid social media): Develop, edit, and execute digital advertising campaigns to ensure overall accuracy and consistency via Sprinklr, Google, Microsoft. + Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful campaigns and leads. + Reporting & Accountability: Analyze and report on key metrics. Optimize digital campaigns based on findings. + Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they evolve. **Minimum Requirements:** + Bachelor’s degree in marketing, communications, business or related field with 3-5 years of experience in Digital Marketing. + Experience within Email and Social Media management platforms (Marketo, Sprinklr – or similar databases). + Ability to write and develop messaging for different audiences, ensuring a ‘customer first’ approach. + Experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience. + Ability to think of the customer first, intuitively understanding what the audience needs to know and how they want to consume it. + Ability to repurpose content and create real-time (immediate) digital messages. + A willingness to embrace change and to adapt strategies on the fly. + Very strong editor and proofreader with exceptional organizational skills. + Strong communication skills. **Desired/Preferred Skills:** + Knowledge of Marketo or similar marketing automation platform. + Knowledge of Sprinklr or similar social media management platform. + Knowledge of Workfront or similar project management platform. + Knowledge of web development principles and web technologies, including HTML, CSS, JavaScript, and AEM. + Understanding of database management. + Solid collaborator. + Passionate technologist. **Pay Transparency:** + This is the pay range that Magnit reasonably expects to pay someone for this position is **$20.09/hour - $26.79/hour.** + Benefits: Medical, Dental, Vision, 401K (provided minimum eligibility hours are met). QUALIFICATION/ LICENSURE : + **Work Authorization :** Green Card, US Citizen + **Preferred years of experience :** 3+ Years + **Travel Required :** No travel required + **Shift timings:** 8 AM to 5 PM Job LocationCharlotte, North Carolina PayUSD 20.09 - USD 26.79 Per Hour Contract Duration11 month(s) Apply We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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