At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.\n
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.\nDemand Generation & Field Marketing Manager, Latin America - Mexico\nWhy We Have this Role

\nWe're looking for an experienced Field and Demand Generation manager who has exceptional experience in managing and running strategic marketing programs across Latin America, with a particular focus on Mexico in 2025.\n
This person will be focused on building the Qualtrics brand within Latin America, alongside generating and progressing quality leads and pipeline for our sales team. This person would be part of our regional Demand Gen & Field Marketing team in the Americas, and they will work collaboratively across other marketing teams such as Brand, Digital, Comms, Thought Leadership, and Product Marketing.\n
We are looking for someone who is exceptional at partnering with Sales and Customer Success to develop inspiring and high-impact marketing strategies and drive strong execution of campaigns, evergreen, and events across multiple countries in Latin America. In particular, this individual will have a passion and experience for developing marketing activations for Enterprise strategic accounts in the form of 1:1 account-based marketing.\n \nHow You’ll Find Success\n\nSeeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales and customer success teams.\nMust have strategic acumen and execution skills, and a deep understanding of personalization, how to create memorable experiences through events, and how to integrate the marketing mix for demand generation and conversion.\nProficient in time management, navigating ambiguity, and managing multiple priorities. Skilled negotiator who can find innovative solutions with limited resources.\nSelf-motivated, excellent communication, project management, and organizational abilities.\nExpert in their field with fresh perspectives and ideas.\nExperience using qualitative and quantitative metrics to achieve goals.\nExceptional stakeholder management and interpersonal skills required.\n\n \nHow You’ll Grow

\nBy joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences.\n\nOur mission is to build technology that positively impacts businesses and makes them more human.\nAs a member of our global marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.\nYou will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.\nIn this role, you will take ownership of a dedicated field region or industry. Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.\nWe encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.\n\n \nThings You’ll Do

\nABM Strategy Development:\n\nDevelop and execute comprehensive account-based marketing strategies to engage high-value Enterprise accounts.\nCollaborate with sales and marketing teams to identify key accounts and create personalized marketing plans.\nAnalyze market trends and customer insights to inform ABM strategies.\n\nCampaign Management:\n\nLead the regional activation of global campaigns, including inputting field priorities into campaign scope, developing regional activation plans and account segmentations for the Latin American market.\nUtilize marketing automation tools and CRM systems to track and measure campaign performance.\nOptimize campaigns based on data-driven insights and feedback.\n\nField Marketing Activities:\n\nPlan and execute field marketing events, including trade shows, webinars, workshops, and executive briefings across key Latin American markets, specifically Mexico in 2025\nDevelop localized marketing programs and assets tailored to different Latin American countries, considering cultural nuances and language requirements\nCoordinate with sales teams to ensure alignment and support for regional marketing activations and across the marketing mix throughout Latin America\n\nCollaboration and Communication:\n\nAdvise Latin American sales leadership, product marketing, brand, digital demand generation, and customer success teams to ensure a cohesive market strategy and a relevant regional mix\nFoster strong relationships with key stakeholders and external partners across multiple countries\nProvide regular updates and reports on ABM and field marketing activities to senior leadership\n\nBudget Management:\n\nManage field marketing budget, ensuring efficient allocation of resources.\nTrack and report on ROI of marketing programs and campaigns.\n\n \nWhat We’re Looking For On Your Resume\n\nWe are looking for a candidate with a minimum of 12 years of hands-on experience in B2B marketing, specifically in the field and/or Account-Based Marketing (ABM).\nThis individual should have a proven track record of delivering measurable commercial results.\nPrevious experience in B2B marketing and events, particularly in the enterprise software or SaaS industries, would be highly beneficial.\nFluent in Spanish and English required; Ideally also Portuguese\nExperience marketing in Latin American markets\nAbility to travel throughout Latin America is required for this position\n\nPreferred Qualifications\n\nDegree in Marketing, Business or equivalent\nExcellent copywriting skills for promotional emails, invitations and other event related materials\nKnowledge of Marketo, Salesforce, Wordpress, Coda, Qualtrics and other event management software\nDemonstrated success in managing marketing campaigns across multiple countries in Latin America\nStrong understanding of Latin American business culture and marketplace\n\n \nWhat You Should Know About This Team\n\nWe are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.\nThough small in number, our team is agile and fiercely determined.\nData serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.\nChallenges excite us, as we view them as opportunities for growth and positive transformation.\nWe are not merely observers of change; we actively initiate and drive it.\n\n \nOur Team’s Favorite Perks and Benefits\n\nWork-life integration is deeply important to us - we have frequent office events, team outings, and happy hours\nQualtrics Experience Program - MXN 36,882 for an experience of your choosing (eligible after a year)\nWellness reimbursement - up to the value of MXN 6,250 per quarter can be reimbursed for a variety of wellness activities\nAllowances for meals, transportation, groceries, and more\nWe take pride in our office design aiming at fostering creativity\nWe believe in sharing Qualtrics' success which is part of the compensation for all employees\n\n \nThe Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.\n
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.\n
Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act\n
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.\n
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