Role Proficiency:

Independently create functional and appealing user interfaces applications and features that address the client’s requirements. Guide the junior designers on the team

Outcomes:

      Develop prototypes and models to use in various products to maximize aesthetic consistency.       Translate the UX design into interaction prototypes and artefacts.       Assists in the collection of client requirements.       Participate in user research and generate end-user insights under the guidance of leads and specialists.       Assists in analysing user research data assists in writing report and communicating results to UX and Design team.       Assists converting research findings into actionable results.       Executes user testing remote testing paper prototype testing iterative prototype testing and concept testing.       Design and provide recommendations for enhancements as needed.       Adheres to standards and processes help others follow the processes   Mentor Junior Designers Collaborates with other members in the pursuit of common missions vision values and mutual goals.

Measures of Outcomes:

Adherence to project schedule / timelines On time completion of mandatory compliance trainings Adherence to Processes and Standards Completion of all mandatory training requirements

Outputs Expected:

User Research:

Participate in user studies and research Documenting user stories and problem statements

Testing:

Execution of Concept and usability testing

Design:

Independently create UX designs Participate in brainstorming sessions on the design by working with other stakeholders

Customer orientation:

Establish familiarity with customer product branding schemes

Documentation:

Compile required documentation for the project releases

Reporting:

Status reporting to team lead

Teamwork:

Document the best practices for the team members Mentor junior team members Seeks information on issues impacting the progress

Skill Examples:

Ability to independently provide UX/UI design Share the best practices in team Follow high level of business etiquette in emails and other business communication Proactively ask for and offer help On time delivery with high quality Basic analytical and problem-solving abilities

Knowledge Examples:

Usability Design Principles  Knowledge of Wireframes/Prototyping  Data & Info Visualization  Deep knowledge of appropriate Design Skills and Tools Knowledge of Agile methodologies Proficiency with usability testing and wireframing/prototyping tools

Additional Comments:

1. Design Acumen Design craft Possesses a comprehensive knowledge of design principles, methods, tools, and approaches across all design crafts. Contributes new ideas to the overall design direction, while considering the role that their craft can play in the solution. Able to give feedback on other crafts. Uses industry-standard design software at an advanced level. Design systems Understands the operations of design systems within patterns and frameworks. Is accountable for reviewing project work for application of the design system. Suggests improvements to the application of the design system, especially as it applies to their craft. E2E thinking Looks at work in terms of an end-to-end flow or experience, and includes pre- and post-product or website experiences. Knowledge spans features and experiences and encompasses products. Understands the importance of platform mindset. Can deftly pivot based on VOC. Customer & market insights Understands current industry trends, customer insights, and competitor activities. Executes competitor teardowns and synthesizes existing research from multiple teams. Grounds all design work in specific customer problems. Applies insights from inside and outside of Organization in their design work. Checks in with researchers and leaders to ensure they’re applying findings correctly. Comfortable crafting non-leading interview scripts and user tests. Able to interpret metrics and make data-informed decisions. 2. Data Fluency & Technical Acumen Data fluency Understands intricacies of data and collaborates with data partners to enhance user experience. Designs personalized experiences under given constraints, using data to enhance user satisfaction.
 Uses data to lead and guide small teams effectively in data-informed design strategies. Technical acumen Demonstrates skill in working with patterns and component configurations. Provides guidance to others, creating reusable, accessible designs with a focus on leveraging existing capabilities. 3. Business Acumen Business knowledge Advocates for solutions with significant business impact. Can set success metrics for their craft. With manager support, can advocate a POV on prioritizing work based on impact. Strategic impact Understands where their craft can have the most impact for customers and the business. Proficiently applies design and systems thinking to team goals. 4. Collaboration & Culture Communication & partnership Confidently presents, supports, and defend ideas for self and team members. Presentations have a clear narrative and good context setting. Builds skills at leading meetings. Influences at the team level. Has a clear process for working with partners. Grows understanding of how PM, PD, Legal, Marketing, Customer Success, and other roles function as part of the whole. Works to establish a shared vision, set clear goals, and build relationships on trust and collaboration. Coaching & mentoring Helps others grow through feedback and skills sharing. Offers suggestions on how processes and systems can improve and helps with implementation. Design leadership Leads small- to medium-sized projects effectively and collaborates on larger-scale initiatives. 5. CDS Craft Excellence Voice & tone, style, patterns Implements voice and tone, style guidelines, and patterns consistently across an experience. Contributes new patterns and style guidelines that improve content consistency. Storytelling Builds and maintains a deeper and ever more engaging relationship with customers through clear, readable, conversational content. Designs have a clear narrative, with good context setting. GenAI Uses more sophisticated parameters in GenAI prompts to generate multiple content approaches. Uses GenAI tools to create outlines, develop personas, and perform basic research. Helps partners understand ethical considerations, such as ensuring accuracy and reliability, respectful and fair representation, and identity and security concerns. 6. CDS Systems & Practice Information architecture Shares information architecture approaches with others, exchanges ideas and options, in order to build a team's practice. Develops and applies principled frameworks to ongoing projects. Content strategy Applies content strategy processes to increase content efficiency and effectiveness across projects and groups. Uses audits, testing, and research to measure content. Content systems Participates in enhancements of content systems to simplify, reduce issues, share, and learn from. 7. PDX Craft Excellence Interaction design Delivers end-to-end experiences in their domain that align to user mental models and solves for all data and error states. Accounts for interactions both within and across screens as a user moves through the experience. Partners with content designers and researchers to deliver fully-crafted designs. Visual design Delivers visually consistent, cohesive product experiences by using design system components