Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk. Your Role and Responsibilities As our Developer Relations Lead, you'll be the bridge between our products and the developer community, reporting to the product marketing team. You'll analyze developer experiences, collaborate with engineering teams on product features, create technical content, and engage with developers through various channels. Your insights will inform product strategy and marketing initiatives, ensuring our offerings resonate with developers. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office. User Journey Analysis * Conduct comprehensive research to map and understand the complete user journey for our products * Collaborate with product teams to identify key touchpoints, pain points, and opportunities at each stage of the user journey * Develop and refine user personas relevant to the Indian tech market and global developer community Go-to-market Alignment * Develop and execute strategies that align with the user journey and product lifecycle * Create go-to-market plans for new features and products, ensuring they address user needs at different journey stages * Collaborate with product management to influence product roadmap based on user journey insights Product Adoption Initiatives * Design and implement programs to increase product adoption and user engagement * Work with sales and customer success teams to develop materials that address common user challenges and highlight product value * Identify opportunities for user education and training to enhance product utilization Performance Analysis and Optimization * Implement metrics and KPIs to measure the effectiveness of technical marketing initiatives across the user journey * Analyze user behavior, feedback, and product usage data to inform marketing strategies and product improvements * Provide regular reports on marketing performance and recommendations for optimization Cross-functional Leadership * Lead cross-functional teams to align product development, marketing, and customer experience efforts * Collaborate with UX researchers and designers to incorporate user insights into marketing strategies * Act as a technical liaison between marketing, product, and engineering teams Required Technical and Professional Expertise * 5+ years of experience in technical marketing or product marketing in the software industry * Strong understanding of software development processes, user experience principles, and technology trends * Excellent analytical skills with the ability to translate data into actionable marketing strategies * Proven track record in driving product adoption through marketing initiatives * Experience with market analysis, competitive intelligence, and product positioning Preferred Technical and Professional Expertise * Experience in user journey mapping and persona development * Familiarity with agile methodologies and product development lifecycles * Knowledge of the AI ecosystem and global developer communities * Experience with marketing automation and analytics tools * Bachelor's degree in computer science, Engineering, or related technical field; MBA is a plus About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers. Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do. Are you ready to be an IBMer? About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. Location StatementIBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being. - Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs. - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law. - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals. - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship. Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.