• Creatives & Messaging Planning and Production:
-Manage and improve all qualitative aspects of paid channel ads: ad content / creative template design / messaging;
-Integrate different paid channel nature / ad formats with overall country branding communication roadmap and user lifecycle operation to build best practices for every single creative element
-Productionise content production SOP from template design to channel output

• Content Operation:
-Design content scripts for user growth products and promotion mechanism syncing with communication strategy and lift up the market influent
-Create engaging ad materials combined with exclusive platform offers or brand offers and user benefits

• Communication Strategy:
-Design communication strategy for growth products to maximize the impact of onsite promotion mechanism across paid channels
-Keep up to date on local market viral trend, media channel browsing behavior and user demographics to map out the most effective ways of content promotion pattern on story telling style / format / design

• Innovation and Growth:
-Bringing paid channels to its full potential by testing the latest products and features
-Always challenge the status quo and suggest ideas for A/B & multivariate testing. Work closely with channel specialist to plan test, track test results and build up learning library