SUMMARY   

The DA Analyst will be responsible for managing a book of Digital Advertising business and overseeing the day-to-day management of their assigned customers’ campaigns. They will work with customers, account managers, and internal team members to build and develop a successful digital marketing strategy for their assigned accounts. 

PRIMARY RESPONSIBILITIES

Create and manage client online advertising campaigns in Google, Meta, and Microsoft Ads  Work with clients, account managers, and project managers on overall strategy during onboarding and on monthly/quarterly calls with clients when required  Create and test keywords, audience, and geographic targeting segments  Manage ad spend within monthly budgets  Review data and provide strategic recommendations for advertising campaigns  Provide creative copy suggestions for client approval  Ability to articulate how you’ve used data to solve media problems/impact media performance  Generate monthly and quarterly client reporting for all major metrics, goals tracking, and other digital advertising initiatives  Keep pace with digital advertising industry trends  Work with account managers on an ongoing basis to adjust spends, give updates and review strategies on behalf of the client  Continuously train and perform assigned responsibility related to DA

QUALIFICATIONS 

Required: 

Bachelor's/College Degree, Marketing/Advertising or equivalent.  Required skill(s): 1-2 year(s) experience in Customer Care  Minimum of 1-2 year(s) experience with Google Platforms  At least 1-2 year(s) of working experience in the related field is required for this position  Must be willing to work in a Night Shift work schedule 

REQUIRED KNOWLEDGE/SKILLS/ABILITIES 

Knowledge of the internet utilizing the web as marketing vehicle  Google Analytics and Google Ads certification  Proven Digital Advertising experience  Advanced knowledge of Microsoft PowerPoint, Word and Excel.  Strong organizational & time-management skills with the ability to handle multiple tasks  Excellent English oral and written communication skills  Ability to collaborate effectively with team members.