The Digital Analyst will complete complex data integrations and analyses to provide the Dean’s Office Marketing, Communications, Recruitment and Enrollment (MCRE) team with automated reporting, insights, and recommendations to support business operations that drive the growth and efficiency of the school’s enrollment marketing funnel. The candidate will research and analyze marketing performance and conversions across multiple platforms to help the team with critical decisions such as determining marketing budgets, selecting recruitment activities, and targeting prospective student audiences. The analyst will also work to collaborate with other members of the MCRE team to build and maintain visual dashboards that track key metrics, enable self-service data discovery, and help communicate findings. The candidate will report analyses, insights and recommendations to the team’s leadership and other school leaders. Experience in Google Analytics/GA4, Google Ads, Salesforce, Salesforce Marketing Cloud and ChatGPT, and Tableau (or similar software) is required. A strong marketing background is preferred. The University of Pittsburgh School of Health and Rehabilitation Sciences (SHRS) is a nationally renowned leader in the field of health care education, research, and clinical practice preparation. With 13 different disciplines related to health and rehabilitative care, SHRS shapes future generations of health care professionals—therapists, counselors, advocates, scientists, providers, and practitioners—trained to serve the needs of all people regardless of background, levels of health, or mobility. We are built on a legacy of academic excellence and innovation and fueled by passionate educators and researchers, allowing us to meet the health care and rehabilitation needs of today and drive meaningful change in the future. Learn how bold moves SHRS. https://www.shrs.pitt.edu/about/how-bold-moves-shrs
Evaluates business requirements and performs complex data integration and analysis utilizing highly advanced analytical methods while developing advanced and highly complex analytical and reporting tools. Coordinates data projects, provides technical support, and participates in funding development.
Evaluates business requirements and performs complex data integration and analysis utilizing highly advanced analytical methods while developing advanced and highly complex analytical and reporting tools. Coordinates data projects, provides technical support, and participates in funding development.
Simplify complex data into easy-to-understand informationProvide insights on performance of paid and organic media trafficCommunicate findings to digital marketing teamGive insights to digital marketing team to help pivot and modify campaigns to optimize KPIsConnect CRM tools to data dashboards for simplified reportingExpertise in Google Analytics, Google Ads, Salesforce, Facebook, LinkedIn - cross platform analytic reportingImplement tools and develop dashboards to report findingsRegularly communicates data findings and recommendations to improve efficienciesStay up to date on latest tools and trends in data analysisParticipate in professional development to continuously grow our tools and needs while keeping our professional tools up to dateOther duties as assigned