Beograd
96 days ago
Digital Analytics Consultant

We are looking for a senior Digital Analytics & CDP Consultant to join our team of data heroes. You will be responsible for delivering complete digital measurement, analysis and Customer Data Platform (CDP) solutions. The ideal candidate is an experienced data expert with a proven record of delivering data-driven and persona-based approaches to digital marketing & sales. You will enjoy delivering complex solutions using the latest technologies and a great team player able to work in our international team with a positive, startup-minded attitude.

What you will do

Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family.Customer Data Platform (CDP) implementation: You will ingest customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Arm Treasure Data, Exponea), model customer 360 view, and activate actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce), Customer Acquisition / Programmatic (AdTech like Google, Facebook) and CRM (Salesforce, Microsoft)Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP)Data Protection: You will be the interface for GDPR and Data protection topics for Measurement & CDP topics
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