Location:

4900 Tiedeman Road - Brooklyn, Ohio 44144-2302

 

About the Job 

The Digital Analytics Ecosystem Product Manager is responsible for leading and driving digital logging data and clickstream data across the entire customer bank. 

For digital logging data, this Product Manager is responsible for standing up the process of designing, developing, validating, maintaining, and documenting the collection, storage, and usage of internally generated digital logging data. In addition, this Product Manager will support a variety of teams by identifying digital logging data opportunities, transforming collected data into curated data sets that meet the needs of teams across the company, and maintaining the data sets. This Product Manager will ensure the digital logging data is well defined, transformed, tested, and documented. 

For the clickstream data, this Product Manager is responsible for spearheading the data egress of website and app data from Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). This Product Manager will determine, with input from cross-department teams, the clickstream data use cases which may result in different types of data egress options being required. This Product Manager will ensure the clickstream data is well defined, continuously fulfills the needs of teams across the company, maintains its integrity, and is thoroughly documented in a user-friendly fashion. 

Essential Job Functions 

Partner with cross-functional teams (business analysts, developers, fraud detection teams, product owners, and data scientists) to understand data requirements, maintain data quality, and ensure data is accessible and well-managed  

Determine and obtain alignment on an operating model with stakeholders 

Develop the digital logging data and clickstream data roadmap and align with stakeholders on prioritization 

Build and deliver functional specifications to the development teams for collecting and storing digital logging data 

Build and deliver data egress methods to the IT teams for extracting and storing clickstream data  

Participate in each phase of the digital logging data and clickstream data lifecycle to contribute technical expertise and to sustain consistency 

Create and maintain user-friendly data dictionary for each table and the fields within it for digital logging data and clickstream data 

Support team members and stakeholders leverage digital logging data or clickstream data for reporting, dashboarding, and investigating. 

Ensure adherence to best practices in data warehousing, ETL processes, and database development 

Leverage knowledge of KeyCorp and LOB strategy, business, and competition to anticipate needs and make recommendations 

Stay up to date with emerging technologies and trends in digital data, data storage, and digital analytics 

 

Required Qualifications 

Bachelor’s degree in Computer Science, Information Technology, Management Information Systems, Business or related field and 6 years of relevant experience; Master’s degree preferred. 

Advanced proficiency with: 

Database management, performance tuning, automation  

Digital analytics tools such as Adobe Analytics, Adobe Customer Journey Analytics, Adobe Experience Platform, Google Cloud Platform, Tableau, Fullstory 

Microsoft Excel and PowerPoint 

Data visualization 
 

Understanding of: 

Data governance and data management best practices 

Digital product management and development 

Extract, transform, and load (ETL) techniques 

Manage data warehouses or data lakes 

Data modeling 

Data engineering 

SQL 

Source systems, such as React 

Process flow and automation 

Ability to: 

Navigate and explain how and when to utilize digital analytics data and digital logging data 

Prioritization of varying demand from various stakeholders 

 

Expected Competencies 

Communication: Excellent written and verbal communication skills; Clearly articulates implications and impacts; Anticipates and addresses conflict and challenges; Strong presentation development; Comfortable presenting to senior levels with ability to adapt or change course with confidence 

Leadership: Sought out for advice and serves as mentor within and beyond immediate team; Demonstrates executive presence; Offers an opinion and contributes to the conversation; Holds themselves and others accountable 

Partnering / Influencing: Demonstrated ability to engage and partner at mid- to senior leadership levels; Established reputation as an effective and collaborative partner 

Business Acumen: Understands LOB and KeyCorp strategy; Leverages knowledge of our competition and the business to anticipate needs and make recommendations; Contributes materially to LOB strategy; Understands how business works; Connects the day-to-day work of team by effective translation of business drivers 

Critical Thinking / Problem Solving: Sees the “bigger picture”; Advises leaders to make informed decisions based on keen critical thinking and problem-solving ability; Sought out for perspective and guidance with tackling challenges; Considers longer-term business strategy in recommending solutions 

 

 

Job Posting Expiration Date: 02/16/2025

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to building a diverse, equitable and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.

 

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.