If you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online. **Job Summary** Imagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of ‘what’s next’ stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without. You may not be familiar with the name Vistra, but you probably know of our thirteen retail brands. We are a ~$20B, Fortune 500, national energy leader with operations in 19 states, over 5,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country. As a Digital Analytics & Optimization Specialist, you’ll build the analytical framework that drives higher sales through more effective digital marketing campaigns. Collaborating across channels throughout the organization, you’ll identify opportunities and lead initiatives to build strategy, design tests, optimize media investments, and improve the customer experience. **Job Description** **TXU Energy Digital Analytics & Optimization Specialist** Imagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of ‘what’s next’ stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without. You may not be familiar with the name Vistra, but you probably know of our thirteen retail brands. We are a ~$20B, Fortune 500, national energy leader with operations in 19 states, over 5,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country. As a Digital Analytics & Optimization Specialist, you’ll build the analytical framework that drives higher sales through more effective digital marketing campaigns. Collaborating across channels throughout the organization, you’ll identify opportunities and lead initiatives to build strategy, design tests, optimize media investments, and improve the customer experience. ​ **A Day In The Life Of A Digital Analytics & Optimization Specialist:** + Optimize marketing performance by measuring the impact of promotions, product preferences, and shopper journeys + Partner with digital marketers and agencies to develop new media campaigns and offer strategies + Identify and target key audiences, develop A/B tests, and make strategic recommendations that optimize our digital channels + Apply your expertise in statistics, data management, and analytics to uncover new insights and opportunities + Create tags and analyze digital marketing performance using Adobe Launch, Analytics, and Audience Manager + Create databases of consumer audiences and media performance metrics. Develop dashboards to share trends and insights. + Create monthly and quarterly reports about the drivers of digital performance; share insights and recommendations with channel managers, advertising agencies, and executive leaders **What You Will Need:** + 3-5 years work experience performing web analytics and digital marketing + Experience with online reporting tools such as Adobe Analytics and Google Analytics + Experience in data manipulation and analysis software tools such as Python / SAS / SQL / Excel + Experience with data visualization tools like Power BI or Tableau + Experience with the design and analysis of experiments, regression, simulation, statistical analysis + Knowledge of different attribution techniques for digital marketing campaigns + The ability to synthesize statistical results into persuasive, easily understood insights + Proven ability to build consensus and work effectively within a cross-departmental team + Experience gained through college degree programs and/or certifications is applicable to the above skills. **What Business Results You Will Drive:** · Customer counts growth · Digital marketing performance · Media effectiveness **Job Family** Marketing **Company** Vistra Retail Operations Company **Locations** Irving, Texas Texas **_We are a company of people committed to: Exceeding Customer Expectations, Great People, Teamwork, Competitive Spirit and Effective Communication. If this describes you, then apply today!_** **_If you currently work for Vistra or its subsidiaries, please apply via the internal career site._** **It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.** **If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us** **at assistance@vistraenergy.com to** **make a request.** Vistra (NYSE: VST) is a leading Fortune 500 integrated retail electricity and power generation company based in Irving, Texas, that provides essential power resources to customers, businesses, and communities from California to Maine. Vistra is the largest competitive power generator in the U.S., with a capacity of approximately 41,000 megawatts, or enough to power 20 million homes, operating in all of the major competitive wholesale markets in the country. Vistra is a leader in the energy transformation and expansion with an unyielding focus on reliability, affordability, and sustainability, powered by a diverse portfolio that includes natural gas, nuclear, coal, solar, and battery energy storage facilities. The company continues to grow its zero-carbon resources, operating the second-largest fleet of competitive nuclear power plants in the country, substantial battery energy storage capacity, and a growing number of solar facilities. Vistra is one of the largest competitive electricity providers in the country and takes an innovative, customer-centric approach to retail, offering solutions to meet customers’ needs, including more than 50 renewable energy plans. Through its family of retail brands, Vistra serves approximately 5 million residential, commercial, and industrial retail customers. As a leader in the responsible transformation of the country’s energy supply, Vistra has made significant progress towards its 2030 and 2050 targets. The company has committed to a 60% reduction of Scope 1 and 2 greenhouse gas emissions by 2030, as compared to our 2010 baseline, and net-zero carbon emissions by 2050, assuming necessary technological advancements and public policy incentives are achieved. Learn more about our environmental, social, and governance efforts and read the company’s sustainability report at https://vistracorp.com/sustainability/ . Vistra’s hardworking team is committed to its purpose, “lighting up lives, powering a better way forward” and is guided by four core principles: we do business the right way, we work as a team, we compete to win, and we care about our stakeholders, including our customers, our communities where we work and live, our employees, and our investors. Learn more about how Vistra is powering a better way forward at vistracorp.com (https://c212.net/c/link/?t=0&l=en&o=3967404-1&h=3533293724&u=https%3A%2F%2Fwww.vistracorp.com%2F&a=https%3A%2F%2Fwww.vistracorp.com) . Come join us and be part of something special! Click here to learn more about Vistra. _It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws._ If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at assistance@vistraenergy.com to make a request.