Job Seekers, Please send resumes to resumes@hireitpeople.com  Manage all aspects of Pay Per Click campaigns.Increase traffic to multiple company sites by using technologies and best practices to raise awareness of these sites.Upgrade Search Engine results, and achieve top placement in Google, Bing, Yahoo, etcStatistically measure responses to changes in the code-base.Complete negative keyword selection and implementation into campaigns.Ongoing ad copy analysis and A/B Testing.Choose the right cost per click (CPC) based on market competition and strategic bid management to optimize our budget and reduce unnecessary costs.Advanced tracking using Google Analytics and ability to guide proper tracking code installation for Google Analytics and PPC conversion.Translate business goals into successful search engine optimization strategies.Analyze and report keyword/placement performance based on specific metrics and recommend action (e.g., keyword deletion, bid changes, copy changes, landing page changes).Assist with managing relationships with SEO and PPC vendorsAnalyze traffic, marketing, sales, and operational data and create actionable insightsIdentify opportunities and trends to increase client engagement and retentionIdentify new lead generation avenues from data-driven reports that demonstrate quantifiable ROIApply query, data exploration and transformation, basic statistical methods and visualization techniques to create business insights or improve data qualityCommunicate complex information so that it is easy to understand and influences others to take actionIdentifying client objectives and advising on suitable measurement strategies Benchmarking performance across all online channels and advising on KPIsUsing methodical performance analysis to influence/support campaign strategiesDeveloping custom marketing dashboard concepts for client reporting via ExcelReporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics dataAnalyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growthAnalyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attributionPerforming ROI analysis to evaluate efficiency and effectiveness of different marketing campaignsPerforming ad-hoc analytics and conversion optimization consultancies for clients and influencing conversion optimization strategies with solid analytical dataDelivering regular reporting and analysis documentation to clients and presenting findings or test results in person or via conference calls.Representing Fresh Egg’s Insight team in client meetings and pitch presentationsAssisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimizationProviding consultancy on campaign tagging and additional on-site trackingSpotting potential to implement innovative new methodologies and improve analytical procedure using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign basedWorking closely with the commercial team to identify and explore opportunities to cross-sell services and support new client acquisitionCollaborating with the design and development teams for on and off-site conversion optimization projectsCollaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when requiredHigh-Level Requirements
Experience in working within a marketing/business intelligence environment  High level of experience working with analytical software (e.g. Google Analytics, SiteCatalyst, Coremetrics, etc.),High level of experience in data analysis techniques and advanced Excel  High level of experience working with Google Adwords and other paid search platforms  Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations  Experience in identifying and validating strategic and tactical marketing objectives  High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social  Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.Enthusiastic and self-motivated, with the ability to lead projects proactivelyMeticulous attention to detail, with an overall passion for continual improvement  Innovative and creative, with a logical and methodical approach to problem solving  Credible and articulate, with excellent communication, presentation and interpersonal skills  Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniorityProactively analyze marketing funnel metrics to provide insights into marketing and content performance.Interpret results of marketing programs from first contact through conversion funnel, creating and presenting materials that translate complex data analysis into easy-to-understand stories.Explain trends in data using tools provided by web analytics products.Support ad hoc analytic requests from raw data through presentation quickly, efficiently and accurately.Actively partner with related groups in marketing and IT to facilitate and manage cross-team efforts to turn insights into practice.Counsel stakeholders on how to accurately interpret data and determine campaign effectiveness.Bachelor degree in marketing, marketing research, statistics, or other related fieldFive years of related experienceProven experience with demand generation, website conversion optimization, marketing automation, CRM systems and analytical toolsUnderstanding of measurement of large data setsExperience integrating analytics to evaluate performance and user responseAbility to identify and explain metrics to non-analytics stakeholders effectively and clearlyCompetencies with statistical tools and data analysis (e. g. regression, factor analysis, multivariate analysis)Knowledge of sales, business and marketing processesEffective time management and organizational skillsStrong business acumen, analytical, problem solving, and data manipulationStrong computer skills that includes reporting software, business intelligence and advanced Microsoft Excel qualificationsFamiliar with various web tracking software such as Google AnalyticsHighly skilled in data visualization and presentationExceptional written as well as verbal communication skillsHigh level of personal enthusiasm and self-motivationCreative and critical thinking skillsFlexible and adaptableAbility to present complex information in a clear, concise manner 
Education: Bachelor’s Degree or Higher in Computer Science, Business Administration, Markeing, Social Media or related or foreign Equivalent