Welcome page Returning Candidate? Log back in! Digital and Content Marketer Job Locations US-NV-Reno ID 2024-2892 Company Hamilton Company Category Marketing Position Type FullTime Company Overview Hamilton Company is a worldwide leader in the design and manufacture of manual, semi-automated and robotic products for precision fluid measuring. We specialize in the development, manufacturing and customization of precision measurement devices, automated liquid handling stations, and sample management systems. For more than 60 years, Hamilton has been satisfying customer needs by combining quality materials with skilled workmanship, ensuring the highest level of performance of every precision fluid measuring device we manufacture. Responsibilities

Hamilton is seeking a skilled and creative digital marketing professional with a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution. The ideal candidate will collaborate with the marketing team, supporting departments (such as product management), and vendors to ensure campaigns are delivered on time and within budget.

 

The ideal candidate should have a background in creative marketing, preferably with strong writing skills, and the ability to develop engaging content tailored to the Life Sciences field. Staying up-to-date with emerging technologies, marketing trends, and best practices is essential for success in this role.

 

Responsibilities: 

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsActively support and contribute to the company’s social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) to Marketing Content LeadBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersCreate and/or assist in scientific content marketing strategies and set short-term goalsUndertake content marketing initiatives to achieve business targetsCollaborate with design and writing teams to produce high quality contentEnsure deadlines are metDeliver engaging content on a regular basis and inspire new ideasEdit, proofread and improve contentOptimize content considering SEO and Google AnalyticsReceive customer feedback and generate ideas to increase customer engagementOther duties as assigned  Qualifications Proven working experience in digital and content marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics toolsWorking knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords campaignsEditorial mindset with an ability to predict audience preferencesProficiency in MS Office and WordPress or other Content Management Software Education/Experience Bachelor of Science in Marketing or related field, from accredited/non-profit institution. Masters degree preferred. Proven work experience as a content marketer. Hands on experience with SEO and web traffic metrics. Expertise in social media platforms.Project management skills and attention to detail. Understanding of web publishing requirements.  About Hamilton Diverse portfolio of exciting and innovative design projects.Tremendous opportunities for professional growth.Commitment to sustainable design.Competitive compensation.Excellent Benefit Package (medical, dental, vision insurance, paid time off, disability insurance, 401k, tuition reimbursement and much more) Solid stable company.Must pass drug and background screens.May be required to wear Personal Protective Equipment (provided by employer). Options Apply for this job onlineApplyShareEmail this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed

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